Fix your marketing attribution.
Unlock your growth.

Leverage advanced measurement techniques like causal MMM, incrementality testing & causal attribution to make better decisions and grow profitably.

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Reviews - Lifesight
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4.3/5 on G2

One platform that gets you the answers you need to hit your marketing goals

Move from data to decisions quickly with actionable AI-powered insights.

Understand the true marketing effectiveness across all channels 4 - Lifesight

Understand the true contribution of marketing across all channels

Identify incremental opportunities across offline & online channels to increase sales without scaling your spend.

“Lifesight helped us identify underperforming channels and we shifted our resources to areas that’re driving real results. For the first time, we have clear picture of what’s working.”

– Marketing Director, Cinema Chain

Plan, forecast & achieve your goals with confidence

Create and compare budget plans in minutes to predict how will it impact your revenue.

“Their scenario planner completely eliminated guesswork from our budget planning. We can now confidently allocate budgets based on predicted outcomes rather than just intuitions…”

– VP Marketing, Consumer Goods Brand

Plan forecast achieve your goals with confidence 5 - Lifesight
Optimize your campaigns at a granular level with incrementality intelligence - Lifesight

Optimize your campaigns with incrementality intelligence

Get real-time recommendations to scale/reduce/hold/maintain your campaign spend at granular level based on causal insights.

“We finally stopped pouring money blindly into campaigns that looked good on paper but weren’t incremental. Surprisingly, after using Lifesight our CAC dropped by half and revenue increased by 15%.”

– Digital Marketing Lead, Online Ticketing Platform

Get the answers you need to eliminate guesswork from marketing decisions

The inability to answer these questions is costing you profits - Lifesight

Say hello to the new standard of marketing measurement

Lifesight combines the proven marketing measurement methodologies to derive full funnel marketing effectiveness insights that helps you make more accurate decisions.

Full funnel marketing measurement Lifesight - Lifesight

Causal Marketing Mix Modeling

Identify marketing channels that drive incremental impact, optimize your media budgets, and accurately forecast outcomes.

Move beyond traditional last click attribution methods and optimize your campaigns at granular level with our incrementality-powered attribution tool.

Measure your true marketing effectiveness with a complete incrementality testing suite that helps calibrate and validate your models.

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Lifesight Integrations - Lifesight

Built to build trust

In an industry where numbers are rarely 100% trusted, we help you do better. Ditch the guesswork, start delivering real results & command trust

Incrementality

Measure the true incremental impact of your marketing.

Optimal Spend Level

Find the right spend for every marketing tactic.

Budget Allocation

Find the right blend of budget without guesswork.

Revenue Forecasting

Run spend scenarios and forecast their impact.

The world’s most innovative brands grow with better measurement

Ecommerce

“As a DTC brand with complex omnichannel marketing, we always struggled to know how out CTV ads were impacting digital conversions. But not anymore…”

23%
increase in iROAS

18%
increase in total revenue

– Marketing Director, DTC footwear brand

Retail

“With seasonal fluctuations and increasing competition, we needed to maximize every marketing dollar. Lifesight gave us the insights to confidently shift spend between digital and traditional channels.”

16%
increase in branded search

48%
increase in iROAS on-season

– Brand Strategy Manager, Retail Chain

Travel

“Our ticketing partnerships were always difficult to measure accurately. Lifesight’s MMM finally gave us visibility into the full customer journey by connecting all the dots between offline and online ads.”

17%
increase in booking from partners

29%
lift in counter transactions

– Acquisition Manager, Travel Agency

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.