Causal Attribution

Turn attribution insights into drivers of growth

Lifesight transforms traditional attribution models, like GA4 and MTA, into powerful tools for accurate, causal measurement using advanced calibration multipliers.

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You know your platform/GA4 reports are not telling the right story, let’s fix it

How can you build trust with your stakeholders with reports that don’t add up?

What if you’re underinvesting in your most impactful marketing activities?

How can you justify your marketing spend without clear insights into channel effectiveness?

Optimize your campaigns with causal insights

Adjust your attribution with calibration multipliers, turning correlation-based data into accurate, causality-driven insights.

Accurately measure incremental marketing impact

Automatically calculate incrementality factors using geo-based experiments to determine the true impact of your marketing efforts. Lifesight ensures you accurately identify how much incremental lift each campaign generates, allowing you to focus on strategies that genuinely drive growth.

Accurately measure incremental marketing impact
Calibrate attribution reports with causal adjustments 1 - Lifesight

Calibrate attribution reports with causal adjustments

Apply incrementality factors to your attribution models for a more precise view of campaign performance. Lifesight fine-tunes your attribution reports by integrating causality, providing a clearer picture of which campaigns are delivering real value and correcting any attribution biases.

Get automated granular & real-time optimization recommendations

Leverage automated recommendations based on your set KPIs to optimize your campaigns effectively. Lifesight helps you make informed decisions to scale, reduce, maintain, or stop campaigns, ensuring your marketing efforts are continuously aligned with your business goals for maximum ROI.

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Enhance decisions with causal insights

Enhance decisions with causal insights

Gain deeper insights into your marketing performance by integrating causal attribution into your strategic planning. Lifesight’s comprehensive causal insights enable you to understand the interplay between different marketing channels, empowering you to make informed, data-driven decisions that drive sustained business growth.

Frequently asked questions

Traditional attribution models, such as GA4 and Multi-Touch Attribution (MTA), often rely on correlation rather than causation, leading to inaccurate insights. Lifesight transforms these models by applying advanced calibration multipliers, enabling precise causal measurement. This shift ensures that your attribution data truly reflects the impact of each marketing channel, allowing you to make informed decisions that drive genuine growth.

Absolutely. If you’ve noticed discrepancies or feel that your current attribution reports don’t accurately reflect your marketing performance, Lifesight can help. By integrating causal adjustments, Lifesight fine-tunes your attribution models, eliminating biases and providing a clearer, more accurate picture of which campaigns are delivering real value. This ensures that your marketing spend is justified and aligned with your business objectives.

Lifesight employs geo-based experiments to automatically calculate incrementality factors, isolating the true impact of your marketing campaigns. By running holdout geo-tests, Lifesight accurately identifies the incremental lift each campaign generates. This precise measurement allows you to focus your resources on strategies that genuinely drive growth, avoiding wasted spend on ineffective channels.

Calibration multipliers are advanced adjustments applied to your attribution models to convert correlation-based data into causality-driven insights. In Lifesight’s Causal Attribution, these multipliers fine-tune your attribution reports, ensuring that each marketing channel’s contribution is accurately represented. This process eliminates common attribution biases, providing a true reflection of your campaign performance and enabling more effective budget allocation.

Lifesight leverages automated, data-driven recommendations tailored to your specific KPIs to optimize your marketing campaigns in real-time. Our platform continuously analyzes your performance data, offering actionable insights that help you scale successful campaigns, reduce or stop underperforming ones, and maintain steady growth. This ensures that your marketing efforts remain aligned with your business goals, maximizing ROI and driving measurable results.