Marketers often face challenges in maximizing ROI due to inefficient budget allocation, particularly when funds are directed toward channels that no longer yield incremental gains. Traditional metrics like ROAS and CPA often fall short by focusing on averages, leading to overspending in areas with diminishing returns. Without precise, marginal analysis, marketers risk under-investing in high-potential channels while over-investing in saturated ones.
With Lifesight’s AI-Recommendations, marketers can now assess the real, incremental impact of each campaign dollar. This feature provides actionable insights by setting marginal target benchmarks such as mROAS/mCPA, enabling smarter optimization decisions based on the true value of additional spending.
Benefits:
- Cut underperforming campaigns that may show high historical returns but have reached diminishing returns.
- Scale promising campaigns that show growth potential, even if their current ROAS is moderate.
- Optimize your budget by focusing on future growth opportunities rather than just past performance metrics.
