Check out the latest product updates from our team of innovators
Incrementality for non-revenue KPIs
Fine-tune or recalibrate models seamlessly
Granular ad-level incrementality and marginal insights
Track multiple marketing goals
Improved iFactor algorithm
Klaviyo Integration
Visualize Conversion Carryover Effect
Hierarchical Models for Granular Tactic Insights
Validate Budget Recommendations with mROAS & mCPA
Track Non-Revenue KPIs
September Updates: Non-Revenue KPIs, Carryover Effect, Marginal metrics, Klaviyo integration
Improved Attribution Analysis chart
Upgraded MMM Refresh Insights
Target KPI based Recommendation
Goals and Budget Tracking
Causal Attribution
July Updates: Campaign level MMM, Forecast marketing outcomes and more
June Updates: MMM Validation Insights, Incrementality Adjusted Reporting, View Through Attribution Insights
May Updates: Criteo Integration, Improved Conversion Analysis & MMM Insights
April Updates: Smart Budget Modes, Upgrades to Causal Inference and More
March Product Updates: Custom API, Rules, Labels, and More
Uncover the Why behind the buy with Lifesight’s Causal Inference
Craft campaign with confidence with Lifesight Scenario Planner
Taking strategic actions made easy with Lifesight recommendations
