Embrace a new era in marketing with Lifesight’s comprehensive checklist. Transition from third-party cookies to a robust, privacy-first marketing approach. Our step-by-step guide assists brands in adopting data-driven strategies with tools like First-Party Data Unification and Marketing Mix Modeling, ensuring your marketing remains powerful and compliant.

  • Adopt privacy-first marketing without relying on 3P cookies
  • Build systems that rely on first-party data
  • Triangulate your data analysis to ensure there are no gaps in your measurements

Build a system independent of 3P cookies

Navigate the third-party cookie-less landscape with confidence.

Who is this checklist for?

Ideal for consumer brands looking to evolve in the changing digital marketing world. Marketing leaders, data analysts, and digital strategists will find this guide invaluable for navigating away from third-party cookies towards a more privacy-focused, data-driven approach.

How to use this checklist?

Use this checklist quarterly to methodically shift your marketing strategies. Begin with an internal audit, move to research, then strengthen data collection, and gradually implement new tools and strategies. Regular monitoring and customer feedback integration will ensure continuous improvement and compliance.

Discover more Checklists

You may also like

  • Lifesight Tariff Response Plan

    Published on: April 16, 2025

    Navigating the Tariffs: How E-commerce Brands Can Protect Profitability?

    E-commerce brands facing tariff-driven margin pressure must adopt smarter marketing strategies and data-driven insights to protect profitability and optimize spend.

  • Web Analytics vs Marketing Measurement Tool

    Published on: March 27, 2025

    Web Analytics vs Marketing Measurement Tool

    Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.

  • The Great Marketing Measurement Revolution A Billion Dollar Opportunity for Agencies in 2026 - Lifesight

    Published on: March 11, 2025

    The Great Marketing Measurement Revolution: A Billion-Dollar Opportunity for Agencies in 2025

    Agencies embracing advanced measurement will secure long-term, high-margin client relationships in the evolving marketing landscape.