Travel & Lifestyle

Optimize customer acquisition without guesswork

Maximize customer acquisition, engagement, and retention using full-funnel modeling and data-driven experimentation.”

Are you maximizing customer value across the full lifecycle, from acquisition to retention?

Many online services, from OTAs to food delivery platforms, focus on short-term metrics like app installs or bookings, missing the broader impact of marketing efforts on long-term customer value and retention.

Traditional measurement tools often focus on single-channel performance or last-touch metrics, failing to capture the full customer journey from discovery to repeat engagement and loyalty.

Many platforms offer basic analytics focused on conversions, without connecting marketing efforts to the full customer lifecycle, from app installs to long-term retention and monetization.

The world’s most innovative brands grow with better measurement

Boost your user acquisition & retention with predictability

Find the right tactics and investments to drive growth

Accurately measure marketing impact

Traditional metrics fail to capture the full impact of your user acquisition strategies. Lifesight measures the entire user journey, from initial installs to player retention and in-game purchases, allowing you to optimize your marketing strategies for long-term success.

travel Measure how different tactics are driving your KPIs - Lifesight

travel Analyze how online and offline marketing drives KPIs - Lifesight

Avoid misallocating budgets by identifying high-value channels

Don’t waste resources on ineffective campaigns. Lifesight helps you identify which online and offline campaigns and channels attract the most high-value users, enabling you to focus your budget on initiatives that deliver the highest ROI.

Predict and optimize with AI-powered recommendations

Stop experimenting blindly with user acquisition tactics. Lifesight offers robust scenario planning and experimentation tools that let you test different UA strategies, in-app ads, and retention tactics, helping you find and implement the optimal approach for acquisition and monetization.

travel Plan forecast and optimize your growth strategies - Lifesight

Frequently asked questions

What is Lifesight?

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

How does Lifesight’s platform work?

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

What methodologies does Lifesight use to measure marketing effectiveness?

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Who can benefit from using Lifesight?

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

How is Lifesight different from other marketing measurement platforms?

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

What pricing options does Lifesight offer?

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

How secure is my data with Lifesight?

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

What kind of support does Lifesight offer?

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

How can I get started with Lifesight?

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.