Retail

Maximize your omnichannel retail strategy

Drive in-store and online growth through full-funnel measurement, experimentation, and optimization, ensuring every marketing effort delivers measurable business results.

Get a Demo

Maximize your omnichannel retail strategy - Lifesight

Do you understand how your marketing is driving retail, DTC and marketplace sales?

Retailers often focus on isolated metrics like store traffic or online sales without understanding how marketing strategies influence the entire customer journey, from awareness to conversion.

Traditional retail measurement tools often silo in-store and online data, making it difficult to understand how these channels work together to drive overall business success.

Retailers often focus on single-channel performance metrics, leaving them without a clear understanding of how marketing efforts influence customer behavior both online & offline.

The world’s most innovative brands grow with better measurement

Nail your omnichannel marketing and sales strategy

Get accurate insights on how your marketing impacts sales across different online and offline channels

Unify your data in a single place

Quickly ingest, transform and operationalize your data for use in modeling, experimentation and forecasting without the need for technical help

Optimize with full funnel marketing insights

Measure the full impact of their marketing strategies, from customer acquisition and online engagement to in-store conversions and long-term loyalty, providing a complete view of marketing effectiveness.

Plan, forecast & optimize for retail growth

Simulate different budget allocations and forecast their impact on revenue, customer acquisition costs, and profitability.

Frequently asked questions

What is Lifesight?

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

How does Lifesight’s platform work?

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

What methodologies does Lifesight use to measure marketing effectiveness?

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Who can benefit from using Lifesight?

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

How is Lifesight different from other marketing measurement platforms?

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

What pricing options does Lifesight offer?

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

How secure is my data with Lifesight?

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

What kind of support does Lifesight offer?

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

How can I get started with Lifesight?

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.