Gaming

Supercharge user acquisition & retention with better measurement

Bypass iOS and Android ATT limitations to maximize high-value user acquisition, in-game monetization, and player retention using full-funnel modeling and experimentation.

Supercharge user acquisition retention with better measurement - Lifesight

Are you fully leveraging your marketing to acquire and retain high-value players?

Many mobile gaming companies rely on short-term metrics like installs and immediate in-app purchases, without understanding how marketing efforts impact the entire player lifecycle, from acquisition to retention and monetization.

Traditional user acquisition tools often focus on single-channel performance or initial installs, leaving gaming companies without a clear view of how to improve retention and in-game monetization.

Many platforms provide basic reporting on user acquisition and early monetization but fail to link marketing efforts to the full player lifecycle and overall game profitability.

The world’s most innovative brands grow with better measurement

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Boost your user acquisition & retention with predictability

Stop relying on wrong reporting to make critical decisions

Measure how different tactics are driving your KPIs

Traditional metrics fail to capture the full impact of your user acquisition strategies. Lifesight measures the entire user journey, from initial installs to player retention and in-game purchases, allowing you to optimize your marketing strategies for long-term success.

Measure how different tactics are driving your KPIs - Lifesight
Analyze how online and offline marketing drives KPIs - Lifesight

Analyze how online and offline marketing drives KPIs

Don’t waste resources on ineffective campaigns. Lifesight helps you identify which online and offline campaigns and channels attract the most high-value users, enabling you to focus your budget on initiatives that deliver the highest ROI.

Plan, forecast and optimize your mobile marketing strategies

Stop experimenting blindly with user acquisition tactics. Lifesight offers robust scenario planning and experimentation tools that let you test different UA strategies, in-app ads, and retention tactics, helping you find and implement the optimal approach for acquisition and monetization.

Plan forecast and optimize your mobile strategies - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.