Full-Funnel Measurement

The future of measurement is here

Unified measurement platform that gives you the power to measure the full funnel with AI-powered tools

The future of measurement is here - Lifesight

Conventional measurement is broken

Traditional attribution doesn’t account for offline channels

Traditional attribution is not future-proof in the privacy first era

Traditional attribution is not grounded in causality

The world’s most innovative brands grow with better measurement

Eu yan Sang - Lifesight
OsborneHomes - Lifesight
Scorewarrior - Lifesight
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Mango - Lifesight
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Seidensticker
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British American Tobacco
Castrol - Lifesight

The industry agrees that unified measurement is the way forward

google pr umm - Lifesight

“Having a strong framework for assessing marketing effectiveness will be crucial for future success. And combining the multiple measurement methods at our disposal — both capitalising on their strengths and complementing their weaknesses — is a key part of that.”

meta pr umm - Lifesight

“One of the most significant changes in the marketing analytics landscape is the democratization of tools like MMM through open-source technology. Businesses that embrace this synergy will be better positioned to stay ahead in an increasingly competitive market.”

Tiktok pr umm - Lifesight

“TikTok marketers can face an attribution gap in measuring outcomes due to the limitations of click-based attribution models. Click-based measurement is often insufficient for platforms like TikTok because user engagement is driven by immersive, video-based content rather than direct clicks.”

Don’t let biased measurement skew your decisions

Lifesight’s full-funnel approach eliminates bias, giving you a clear, holistic view of marketing performance.

Multi-methodology measurement, simplified

Managing different measurement techniques across channels and campaigns can be overwhelming. Lifesight unifies these methodologies – such as marketing mix modeling, incrementality testing, and causal attribution – into a single, easy-to-use platform.

Multi methodology measurement simplified - Lifesight
Get full clarity with full funnel measurement - Lifesight

Get full clarity with full funnel measurement

Gain visibility into how every stage of the funnel contributes to your business goals. Lifesight’s full-funnel measurement connects upper and lower funnel activities, revealing the true impact of your marketing efforts from awareness to conversion.

Triangulate to your truth

Relying on a single data source can distort reality. Lifesight enables you to triangulate data from multiple sources and methodologies, providing a more reliable and actionable truth about your marketing performance.

Triangulate to your truth - Lifesight

Frequently asked questions

Full-funnel measurement is a comprehensive approach to evaluating the effectiveness of your marketing strategies across every stage of the customer journey, from initial awareness to final conversion. Unlike traditional attribution models that focus only on specific “trackable” touchpoints, full-funnel measurement provides a holistic view of how various marketing activities interact and contribute to your overall business goals. This comprehensive insight is crucial for optimizing marketing spend, improving customer acquisition and retention, and driving sustainable growth.

Traditional attribution models often fail to account for offline channels, are not equipped to handle the privacy-first era, and lack a foundation in causality. Lifesight’s full-funnel measurement overcomes these limitations by integrating multiple methodologies such as Marketing Mix Modeling, Incrementality Testing, and Causal Attribution into a single, unified platform. This multi-methodology approach ensures that all marketing activities, both online and offline, are accurately measured and their true impact on business outcomes is understood, providing a more reliable and actionable insight than conventional models.

Lifesight’s platform seamlessly integrates data from both online and offline marketing channels, ensuring that no part of your marketing strategy is overlooked. By incorporating offline data sources into its unified measurement system, Lifesight provides a complete and accurate view of how each channel contributes to your business goals. This integration allows you to optimize your marketing mix by understanding the true impact of all your marketing efforts, regardless of where they occur.

In a rapidly evolving digital landscape where privacy regulations are becoming increasingly stringent, Lifesight’s full-funnel measurement is designed to be adaptable and compliant. By leveraging advanced methodologies like Marketing Mix Modeling and Incrementality Testing, Lifesight focuses on understanding the true impact of marketing efforts without relying solely on user-level tracking data. This approach ensures that your measurement strategies remain effective and compliant with privacy standards, safeguarding your marketing operations against future regulatory changes.

Lifesight’s multi-methodology approach combines Marketing Mix Modeling, Incrementality Testing, and Causal Attribution to deliver a comprehensive and unbiased view of your marketing performance. This integration allows you to accurately measure the incremental impact of each marketing channel, optimize budget allocation based on reliable data, and uncover synergies between different marketing activities. As a result, you gain actionable insights that drive informed decision-making, enhance marketing efficiency, and ultimately, achieve better business outcomes with confidence.