Entertainment

Stop relying on last-click attribution to drive subscriber growth

Optimize subscriber acquisition, content engagement, and retention with full-funnel modeling and experimentation

Stop relying on last click attribution to drive subscriber growth - Lifesight

Are you fully leveraging your marketing to drive long-term subscriber growth?

Many streaming services rely on short-term metrics like sign-ups or content views, without understanding how marketing and content strategies impact the full subscriber lifecycle, from acquisition to long-term retention and lifetime value.

Traditional measurement tools often focus on engagement metrics like views or plays, offering no insight into how content and marketing drive subscriber retention or long-term profitability.

Many platforms offer basic reporting on short-term engagement without connecting marketing and content efforts to long-term subscriber growth and retention.

The world’s most innovative brands grow with better measurement

- Lifesight
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Grow your subscriber base with confidence

Make the right marketing investment decisions using modern measurement tools

Understand your subscribers’ journey

Don’t rely on incomplete data to gauge your marketing efforts. Lifesight measures the full impact of your subscriber acquisition strategies, from initial sign-ups to premium subscriptions, enabling you to optimize for long-term success.

entertainment Measure how different tactics are driving your KPIs - Lifesight
Entertainment Analyze how online and offline marketing drives KPIs - Lifesight

Pinpoint true growth drivers

Eliminate wasted spend on ineffective campaigns. Lifesight helps you pinpoint which online and offline marketing channels drive the most high-value subscribers, ensuring your budget is allocated to initiatives that maximize ROI.

Nail your growth strategies without guesswork

Say goodbye to uncertainty in your growth planning. Lifesight’s powerful scenario planning tools allow you to experiment with different acquisition strategies, in-app ads, and retention tactics, helping you discover the optimal approaches for improving acquisition and monetization.

Entertainment Plan forecast and optimize your growth strategies - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.