Ecommerce

Fix the attribution that is killing your ecommerce business

Drive predictable revenue and growth with advanced full funnel measurement that helps you optimize your marketing with confidence

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Fix the attribution that is killing your ecommerce business - Lifesight

Last-click attribution is outdated & flawed

Many ecommerce brands rely on incomplete data from individual marketing channels, making it difficult to understand the customer journey and how each channel contributes to conversions.

Traditional ecommerce analytics tools often focus on basic metrics like click-through rates or sales, without providing insights into how different marketing channels influence each other.

Existing platforms are not grounded in incrementality insights making it difficult to optimize ecommerce strategies to capitalize on opportunities.

The world’s most innovative brands grow with better measurement

Optimize your ecommerce growth & profits

Best in class full funnel measurement that gets you the answers you need to take your ecommerce business to the next level

Full funnel performance modeling

Measure the complete impact of their marketing strategies, from acquisition to long-term customer retention, ensuring every part of the funnel is optimized for growth.

Full funnel performance modeling - Lifesight
Test learn and improve with - Lifesight

Test, learn and improve with experimentation

Leverage scientific experiments that test different strategies, channels, and promotions, helping you find the optimal approach for driving sales

Plan, forecast and optimize without technical help

Simulate different budget allocations and forecast their impact on revenue, customer acquisition costs, and profitability.

Plan forecast and optimize without technical help - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.