Budget Allocation

Invest in marketing, without the guesswork

Eliminate media planning headaches with automated budget allocation

Invest in marketing without the guesswork - Lifesight

Which media mix spend is going to achieve your goals?

Are you confident your budget allocation is going to hit your goals?

How much do you invest in long term vs short term growth?

Where should I invest additional budget and how much?

The world’s most innovative brands grow with better measurement

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Find the right blend & levels without guesswork

Allocating your marketing budget shouldn’t be a game of trial and error.

Automated budget allocation based on goals

Manual budget allocation can lead to inefficiencies and missed opportunities. Lifesight automates the process, optimizing your budget distribution based on your unique business goals and KPIs.

Automated budget allocation based on goals - Lifesight
Built in AI powered forecasting - Lifesight

Built-in AI-powered forecasting

Planning for future marketing success requires accurate forecasting. Lifesight’s AI-powered forecasting tools predict how different budget scenarios will affect performance, so you can make informed, confident decisions.

Get budget pacing recommendations

Keeping your campaigns on track requires careful budget pacing. Lifesight provides ongoing recommendations, ensuring that you’re spending the right amount at the right time, so you never run out or overspend.

Get budget pacing recommendations - Lifesight

Frequently asked questions

Lifesight leverages advanced algorithms to analyze your unique business goals and key performance indicators (KPIs). Using the insights derived from MMM and testing, our platform automatically distributes your marketing budget across various channels to maximize impact and achieve your desired outcomes. This eliminates the need for manual adjustments and ensures that every dollar is invested strategically to drive meaningful results.

Yes, Lifesight’s AI-powered forecasting tools are designed to provide precise predictions based on comprehensive data analysis. By simulating various budget allocation scenarios, our platform forecasts how each distribution will influence your marketing performance. This allows you to make informed decisions with confidence, knowing how different strategies will affect your return on investment (ROI) and overall business growth.

Lifesight’s platform is equipped to analyze both long-term and short-term marketing initiatives, ensuring a balanced approach to budget allocation. By evaluating the potential impact and ROI of each strategy, Lifesight helps you allocate funds in a way that supports immediate growth while also investing in sustainable, long-term opportunities. This balanced allocation fosters steady business expansion without compromising future profitability.

Budget pacing recommendations involve strategically managing how your marketing budget is spent over time to optimize campaign performance and avoid overspending or underspending. Lifesight continuously monitors your campaigns and provides real-time recommendations on budget allocation. This ensures that your marketing efforts remain on track, allowing you to adjust spending dynamically based on performance data and market conditions, thereby maximizing efficiency and effectiveness.

Lifesight’s automatically identifies high-performing channels and tactics that deliver the most significant incremental impact. By analyzing the saturation curve, our platform highlights opportunities for additional investment in areas that promise the highest marginal returns. This targeted approach ensures that any additional budget is allocated to strategies that drive substantial growth and enhance your overall marketing effectiveness.