Explore how a leading Canadian automobile dealership transformed its marketing strategy to overcome declining visits and revenue. Despite significant investments in offline and digital advertising, the dealership struggled to identify high-performing channels.

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Mango - Lifesight
IKEA - Lifesight
Goodr - Lifesight
New Balance - Lifesight
BetterBrand - Lifesight
Krispy Kreme - Lifesight
- Lifesight
Much Better Adventures - Lifesight
Costa Coffee - Lifesight
Spendless - Lifesight
Castrol - Lifesight
KTM - Lifesight
Bath Body Works - Lifesight
Ponos - Lifesight
Ray Ban - Lifesight
Seidensticker
Subway - Lifesight
Mango 1 - Lifesight
Euromaster
Guardian - Lifesight
Pretty Fit - Lifesight
British American Tobacco
Sunglass hut - Lifesight
Harvey Beef - Lifesight
San Miguel - Lifesight
OsborneHomes - Lifesight
Scorewarrior - Lifesight
KFC - Lifesight
Sealy - Lifesight
Grohe - Lifesight
Eu yan Sang - Lifesight
Dyson - Lifesight
Decathlon - Lifesight

Unified Measurement Framework Unlocked Marketing Success

By leveraging Lifesight’s advanced analytics, the dealership optimized its marketing ROI and significantly enhanced performance.

Challenges

  • Difficulty pinpointing which channels and campaigns drove sales and visits.
  • Inefficient budget allocation across local and national campaigns.
  • Regional consumer behavior variations hindering strategic adaptation.

Solution

Lifesight deployed a sophisticated unified measurement framework combining:

  • Marketing Mix Modeling (MMM)
  • Causal Attribution
  • Geo Experiments

This analysis integrated three years of historical and external economic data, enabling the dealership to:

  • Identify high-impact strategies.
  • Optimize media spending.
  • Forecast outcomes with precision.

This systematic approach provided actionable insights to enhance decision-making and drive results.

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