Explore how a leading Canadian automobile dealership transformed its marketing strategy to overcome declining visits and revenue. Despite significant investments in offline and digital advertising, the dealership struggled to identify high-performing channels.

  • pointer
  • pointer
  • pointer

Unified Measurement Framework Unlocked Marketing Success

By leveraging Lifesight’s advanced analytics, the dealership optimized its marketing ROI and significantly enhanced performance.

Challenges

  • Difficulty pinpointing which channels and campaigns drove sales and visits.
  • Inefficient budget allocation across local and national campaigns.
  • Regional consumer behavior variations hindering strategic adaptation.

Solution

Lifesight deployed a sophisticated unified measurement framework combining:

  • Marketing Mix Modeling (MMM)
  • Causal Attribution
  • Geo Experiments

This analysis integrated three years of historical and external economic data, enabling the dealership to:

  • Identify high-impact strategies.
  • Optimize media spending.
  • Forecast outcomes with precision.

This systematic approach provided actionable insights to enhance decision-making and drive results.

Discover more Case Studies

You may also like

  • Web Analytics vs Marketing Measurement Tool

    Published on: March 27, 2025

    Web Analytics vs Marketing Measurement Tool

    Web analytics tracks user behavior on a website, but true marketing success lies in measurement tools that connect marketing efforts to actual business outcomes.

    Read blog
  • The Great Marketing Measurement Revolution A Billion Dollar Opportunity for Agencies in 2026 - Lifesight

    Published on: March 11, 2025

    The Great Marketing Measurement Revolution: A Billion-Dollar Opportunity for Agencies in 2025

    Agencies embracing advanced measurement will secure long-term, high-margin client relationships in the evolving marketing landscape.

    Read blog
  • 5 Common Media Measurement Mistakes To Avoid At All Costs

    Published on: February 25, 2025

    5 Common Media Measurement Mistakes To Avoid At All Costs

    Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.

    Read blog