Explore how a leading Canadian automobile dealership transformed its marketing strategy to overcome declining visits and revenue. Despite significant investments in offline and digital advertising, the dealership struggled to identify high-performing channels.

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Unified Measurement Framework Unlocked Marketing Success

By leveraging Lifesight’s advanced analytics, the dealership optimized its marketing ROI and significantly enhanced performance.

Challenges

  • Difficulty pinpointing which channels and campaigns drove sales and visits.
  • Inefficient budget allocation across local and national campaigns.
  • Regional consumer behavior variations hindering strategic adaptation.

Solution

Lifesight deployed a sophisticated unified measurement framework combining:

  • Marketing Mix Modeling (MMM)
  • Causal Attribution
  • Geo Experiments

This analysis integrated three years of historical and external economic data, enabling the dealership to:

  • Identify high-impact strategies.
  • Optimize media spending.
  • Forecast outcomes with precision.

This systematic approach provided actionable insights to enhance decision-making and drive results.

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