In the ever-evolving landscape of marketing, understanding the effectiveness of various channels and campaigns is paramount. Central to this understanding is Multi-Touch Attribution (MTA). So, how do you ensure its proper set up & seamless data integration? Look no further – this checklist is tailored for you. We’ve organized actionables into key areas of MTA implementation, which include pre-implementation tips, the process of model selection, set up, & training followed by essentials for launch & campaign optimization. Curious to know more?

  • Pre-Implementation
  • Model Selection, Setup, and Training
  • Launch and Optimization

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Multi-Touch Attribution is pivotal – but how do you initiate the journey?

Explore a tailored pathway for effective Multi-Touch Attribution implementation, no matter your brand's niche

What’s inside?

  1. A structured roadmap ensuring a seamless implementation with foundational elements in place and cohesive team alignment.
  2. Critical checkpoints to guide you in selecting the appropriate attribution model, ensuring it aligns with your business objectives.
  3. Comprehensive guidelines for a successful launch, coupled with essential metrics for continuous performance assessment and necessary adjustments.

Who is this checklist for?

  1. Digital marketers tasked with devising and executing online marketing strategies.
  2. Marketing analysts sifting through heaps of data to extract actionable insights.
  3. Brand managers and media planners striving to gauge the effectiveness of their campaigns across diverse channels.