How Lifesight’s iROAS optimization boosted iRevenue by 45% for a omni-channel Retailer

increase in iRevenue

increase in high-value customer sales

increase in iROAS

IN THIS STORY

The Objective
The Challenge
The Solution
Conclusion

The Objective

A major omnichannel retailer sought to move beyond ROAS to drive sales and profit growth across in-store and online channels.

Focusing solely on ROAS had constrained their sales potential by limiting spend to underperforming channels. They partnered with Lifesight to maximize advertising impact through incremental sales and net margin optimization.

The Challenge

Over-reliance on ROAS constrained overall sales growth.
Inefficient ad spend allocation to underperforming channels.
Missed opportunities to convert high-value customers across physical and digital storefronts.

Lifesight’s Unified Marketing Measurement and RFM analysis gave us the insights we needed to drive meaningful results across both our online and offline channels. Their datadriven approach helped us better understand and serve our most valuable customers.

Head of Marketing, Omni-channel Retailer with $5M monthly marketing spend

The Solution

Lifesight analyzed both online and offline marketing performance and identified under credited campaigns and reallocated spend to higher-performing channels. This enabled the retailer to scale up ad spend effectively. Lifesight RFM segmentation also helped retarget high-value shoppers across both digital and physical storefronts, converting new customers more effectively.

The new strategy helped the brand break through the “ROAS ceiling,” allowing them to drive significantly higher sales and profit, including a breakthrough performance during the peak Black Friday Cyber Monday sales 2023.

Conclusion

By focusing on net margin and incremental sales, Lifesight helped the retailer drive better business outcomes. Moving from ROAS to iROAS and mROAS, they significantly increased their advertising efficiency, sales, and profitability.