A prominent omnichannel retailer struggled to grow both online and in-store sales due to a limited focus on ROAS. They needed a new approach to drive higher profitability and incremental sales across all channels.
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Driving Profits with Lifesight’s iROAS and mROAS Strategies
Lifesight’s segmentation and reallocation strategies unlocked new growth opportunities for the retailer.
Challenges:
- Over-reliance on ROAS constrained overall sales growth.
- Inefficient ad spend allocation to underperforming channels.
- Missed opportunities to convert high-value customers across physical and digital storefronts.
Solution:
Lifesight analyzed both online and offline campaigns, reallocating budget to higher-performing channels. Through RFM segmentation, they helped the retailer retarget high-value customers, improving both iROAS and net profit margins, leading to a 45% increase in iRevenue during the BFCM period.
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