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YOY increase in iRevenue
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IN THIS STORY

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The Objective

An e-commerce beauty brand wanted to maximize its Black Friday-Cyber Monday (BFCM) sales. The brand invested heavily into paid media and influencer marketing but were unsure of how each channel contributed to incremental sales. They turned to Lifesight to understand their media mix effectiveness and optimize their marketing strategy to drive incremental sales.

The Challenge

  • Lack of clarity on which media channels contributed to incremental sales.
  • Over-reliance on underperforming channels like Facebook Ads.
  • Difficulty optimizing budget allocation across influencer, paid media, and retargeting.

Comma - Lifesight Lifesight’s casual attribution allowed us to see where our budget would work hardest. Their real-time insights helped us make quick decisions, driving record BFCM sales while maximizing our ROI. end comma - Lifesight

Head of Performance Marketing, DTC Beauty Brand with $3M monthly marketing spend

The Solution

Lifesight applied advanced causal-based MMM to analyze the brand’s historical data, revealing the true contribution of each marketing channel to incremental sales.

Read the full solution

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