Leveraging Lifesight’s Causal-Based MMM for Maximum ROI
Lifesight’s advanced attribution models uncovered the true value of each marketing channel.
Challenges:
- Lack of clarity on which media channels contributed to incremental sales.
- Over-reliance on underperforming channels like Facebook Ads.
- Difficulty optimizing budget allocation across influencer, paid media, and retargeting.
Solution:
Lifesight’s causal-based MMM revealed the effectiveness of each marketing channel, enabling the brand to reallocate its budget toward higher-performing options like Google Shopping and TikTok. This real-time optimization drove record sales during the BFCM period while reducing costs and maximizing returns.
