A DTC beauty brand sought to boost their Black Friday and Cyber Monday (BFCM) sales but faced uncertainty about the impact of their paid media and influencer efforts. With budget inefficiencies looming, they needed a clear path to higher incremental sales and profitability.

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British American Tobacco
OsborneHomes - Lifesight
Seidensticker
Costa Coffee - Lifesight
Mango - Lifesight
Ponos - Lifesight
Bath Body Works - Lifesight
Goodr - Lifesight
BetterBrand - Lifesight
Harvey Beef - Lifesight
New Balance - Lifesight
Dyson - Lifesight
IKEA - Lifesight
Sunglass hut - Lifesight
Scorewarrior - Lifesight
San Miguel - Lifesight
Guardian - Lifesight
KTM - Lifesight
Castrol - Lifesight
Krispy Kreme - Lifesight
Subway - Lifesight
Sealy - Lifesight
Grohe - Lifesight
KFC - Lifesight
Mango 1 - Lifesight
- Lifesight
Ray Ban - Lifesight
Eu yan Sang - Lifesight
Pretty Fit - Lifesight
Spendless - Lifesight
Decathlon - Lifesight

Leveraging Lifesight’s Causal-Based MMM for Maximum ROI

Lifesight’s advanced attribution models uncovered the true value of each marketing channel.

Challenges:

  • Lack of clarity on which media channels contributed to incremental sales.
  • Over-reliance on underperforming channels like Facebook Ads.
  • Difficulty optimizing budget allocation across influencer, paid media, and retargeting.

Solution:

Lifesight’s causal-based MMM revealed the effectiveness of each marketing channel, enabling the brand to reallocate its budget toward higher-performing options like Google Shopping and TikTok. This real-time optimization drove record sales during the BFCM period while reducing costs and maximizing returns.

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