Starting off with Marketing Mix Modeling but not sure how to set it up? Fret no more! Our easy checklist let’s you:

  • Foster data-driven decision-making by dissecting the impact of multiple variables.
  • Aid precise allocation of marketing budgets and enable ROI assessments.
  • Reduce CPA & relocate saved media budgets to the right marketing channel.

Marketing mix modeling is essential – but where do you get started?

Get a structured roadmap to successfully implement Marketing Mix Modeling for any brand, from any industry.

What’s inside:

  • Learn how to implement marketing mix modeling to thrive in the privacy-first world.
  • Get a step-by-step guide to getting started with the modeling process and data preparation.
  • Explore model application and sail ahead towards continous refinement and evolution.

Discover more Checklists

You may also like

  • The Future of Retail Growth scaled - Lifesight

    Published on: October 17, 2025

    The Future of Retail Growth: How Unified Measurement Powers Profitability

    Presented at Advertising Week New York 2025

  • Incrementality Adjusted Attribution

    Published on: September 3, 2025

    Incrementality-adjusted Attribution: Boost True ROAS Accuracy

    Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.

  • Best Incrementality Testing Tools

    Published on: September 2, 2025

    6 Best Incrementality Testing Tools in 2025 [UPDATED]

    The Best 6 incrementality testing tools for 2025 to prove causal lift, optimize ad spend, and improve ROI with geo tests, MMM & attribution.