Embrace a new era in marketing with Lifesight’s comprehensive checklist. Transition from third-party cookies to a robust, privacy-first marketing approach. Our step-by-step guide assists brands in adopting data-driven strategies with tools like First-Party Data Unification and Marketing Mix Modeling, ensuring your marketing remains powerful and compliant.

  • Adopt privacy-first marketing without relying on 3P cookies
  • Build systems that rely on first-party data
  • Triangulate your data analysis to ensure there are no gaps in your measurements

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Goodr - Lifesight
Subway - Lifesight
Dyson - Lifesight
Guardian - Lifesight
- Lifesight
Costa Coffee - Lifesight
KTM - Lifesight
Harvey Beef - Lifesight
San Miguel - Lifesight
Grohe - Lifesight
Mango 1 - Lifesight
Spendless - Lifesight
Ray Ban - Lifesight
Mango - Lifesight
Eu yan Sang - Lifesight
KFC - Lifesight
Scorewarrior - Lifesight
Sealy - Lifesight
Sunglass hut - Lifesight
Ponos - Lifesight
Bath Body Works - Lifesight
IKEA - Lifesight
Krispy Kreme - Lifesight
BetterBrand - Lifesight
OsborneHomes - Lifesight
New Balance - Lifesight
Pretty Fit - Lifesight
Castrol - Lifesight
Decathlon - Lifesight

Build a system independent of 3P cookies

Navigate the third-party cookie-less landscape with confidence.

Who is this checklist for?

Ideal for consumer brands looking to evolve in the changing digital marketing world. Marketing leaders, data analysts, and digital strategists will find this guide invaluable for navigating away from third-party cookies towards a more privacy-focused, data-driven approach.

How to use this checklist?

Use this checklist quarterly to methodically shift your marketing strategies. Begin with an internal audit, move to research, then strengthen data collection, and gradually implement new tools and strategies. Regular monitoring and customer feedback integration will ensure continuous improvement and compliance.