Marketing Effectiveness Measurement

Make optimal marketing investments with confidence

Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions

Marketers, conventional attribution is causing bad decisions

How much of your budget is being wasted due to flawed attribution models?

What if your most effective channels are undervalued and underinvested?

How can you hit your goals & get budgets when you can’t show marketing’s impact on real business KPIs?

Turn data into decisions

Measure your marketing effectiveness with modeling & experimentation in a single platform

Eliminate guesswork with evidence-backed insights

Say goodbye to uncertainty with Lifesight’s data-driven modeling and experimentation capabilities. Gain clear ROI metrics and actionable insights that empower you to make informed marketing decisions with confidence, eliminating the guesswork from your strategy.

Overcome flawed attribution with comprehensive measurement

Break free from unreliable attribution models by utilizing Lifesight’s unified measurement system. Accurately track the true causal impact of both online and offline marketing efforts on all sales, ensuring your budget is allocated to the most effective channels.

Optimize real-time with incrementality and causality

Stop relying on outdated data by leveraging Lifesight’s incrementality and causality-based optimization. Make real-time adjustments to your marketing campaigns grounded in accurate, actionable data, ensuring every investment drives measurable business results.

Gain stakeholder trust by demonstrating financial impact

Build credibility with your finance team and other stakeholders by showcasing the direct impact of your marketing initiatives on key business KPIs. Lifesight’s transparent reporting and evidence-based insights help you articulate the value of your marketing efforts in financial terms, securing your place at the strategic decision-making table.

The modern measurement framework

Conventional attribution is broken. Level up your measurement with full funnel insights that will transform your business outcomes. Triangulate marketing effectiveness metrics across the marketing funnel for both online and offline marketing and sales.

Make your marketing dollars count

0%
Increase in marketing ROI
0%
Decrease in wasted spend
0%
Improvement in report accuracy

Frequently asked questions

Traditional attribution models often rely on last-click or single-touch points, which can misrepresent the true impact of your marketing efforts. Lifesight’s unified measurement system integrates both online and offline data, accurately tracking the causal impact of each marketing channel on all sales. This comprehensive approach ensures your budget is allocated to the most effective channels, driving genuine growth and maximizing ROI.

Absolutely. Lifesight’s advanced modeling and experimentation capabilities provide clear ROI metrics and actionable insights, allowing you to pinpoint underperforming channels. By understanding the true causal impact of each channel, you can reallocate your budget to strategies that deliver higher returns, eliminating guesswork and optimizing your marketing investments for better performance.

Lifesight leverages incrementality and causality-based optimization to provide real-time adjustments to your marketing campaigns. Our platform continuously analyzes accurate, actionable data, enabling you to make informed decisions quickly. This ensures that every investment drives measurable business results, keeping your campaigns agile and effective in a fast-paced market environment.

Lifesight offers transparent methodologies, reporting and evidence-based insights that clearly demonstrate the financial impact of your marketing initiatives on key business KPIs. By showcasing how marketing efforts drive revenue, customer acquisition, and retention, Lifesight helps you articulate the value of your strategies in financial terms. This transparency builds credibility with finance teams and other stakeholders, securing your place at the strategic decision-making table.

No specialized technical skills are required from your end since we will assist with marketing science related tasks. Lifesight is designed with user-friendly interfaces and intuitive dashboards that allow marketing leaders, media planners, and data analysts to easily navigate and utilize the platform. Our comprehensive support and training resources ensure that your team can effectively manage and analyze your marketing data, empowering you to make informed, strategic decisions without the need for extensive technical expertise.