Marketing Intelligence and Analytics

Navigate your way to growth & profitability

Blend marketing and finance to deliver continuous improvement

Stop wasting time with vanity metrics that don’t matter

How many strategic opportunities are you missing due to inadequate analytics?

What if your competitors are leveraging advanced analytics to outmaneuver you?

How can you stay ahead in a rapidly evolving market without deep, actionable insights?

Marketing intelligence that paints the true picture

Ditch your outdated BI/reporting tool & drive real business growth with metrics that matter

Overcome delayed decisions with timely goal-tracking

Don’t wait for monthly reports to gauge your marketing performance. Lifesight provides weekly progress updates based on accurate forecasts, allowing you to monitor your progress, view the probability of hitting your goals, and track your planned budget and pace in real time.

Eliminate unclear ROI with profit-driven metrics

Struggling to demonstrate the true return on your marketing investments? Lifesight helps you understand how marketing drives profits by ingesting cost and expense data to generate clear profit metrics, simulating optimal profits by balancing spend across tactics, and revealing how marketing influences lifetime value (LTV) across products, segments, and geographies.

Reduce dependence on paid advertising by building customer loyalty

Tired of high costs and diminishing returns from paid advertising? Lifesight enables you to build long-term customer loyalty by breaking down marketing performance on retention, analyzing customer cohorts across multiple dimensions, and understanding the payback period for acquisition costs, fostering sustainable growth.

Uncover market growth opportunities with AI-based geo-insights

Don’t miss out on potential expansion opportunities due to limited market visibility. Lifesight predicts and surfaces geo-insights on your existing performance and identifies potential markets for growth by analyzing your marketing distribution across geographies, gauging the value of untapped markets, and predicting opportunities for increased profits.

All metrics that matter

Hit your marketing goals with predictability

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Improvement in KPI tracking
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Increase in speed to insights
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Improvement in report accuracy

Frequently asked questions

Lifesight seamlessly integrates data from all your marketing channels, both online and offline, into a single unified platform. By breaking down data silos, you gain a comprehensive view of your marketing performance, ensuring consistent and accurate insights that drive informed strategic decisions.

Unlike traditional ROI metrics that often overlook long-term impacts, Lifesight’s profit-driven metrics incorporate cost and expense data to provide a clear picture of how marketing efforts contribute to overall profitability. This enables you to simulate optimal profit scenarios by balancing spend across tactics and understanding the influence on customer lifetime value (LTV).

Yes, Lifesight leverages advanced analytics to pinpoint which campaigns and channels attract the most high-value users. By focusing on metrics that matter, such as engagement and conversion rates, Lifesight ensures your budget is allocated to the strategies that drive the highest return on investment (ROI).

Lifesight provides transparent reporting and real-time insights that align marketing and finance teams towards common goals. By showcasing the financial impact of marketing initiatives on key business KPIs, Lifesight builds trust and ensures both teams are working with the same data, enhancing collaboration and strategic alignment.

Lifesight’s AI-powered geo-insights analyze your marketing distribution across different geographies to identify untapped markets and predict growth opportunities. By understanding the value of these markets, you can strategically expand your reach and drive increased profits through targeted marketing efforts.