Marketing Intelligence and Analytics

Marketing intelligence for the AI-first era

The only platform that blends marketing and finance reports to help you make better decisions, powered by a marketing intelligence agent

Marketing Intelligence Analytics

Are you lost in metrics that just don’t add up?

Inaccurate marketing measurement is causing poor business intelligence reporting

Siloed data, mismatched reports and outdated attribution models are killing your growth

Conventional attribution and bad reports are causing frustration and costing you profits

Introducing marketing intelligence 4.0

Unlock the right kind of prescriptive insights that enable actions & decisioning with accurate incrementality insights

Marketing Intelligence 1.0

DESCRIPTIVE

Static, slow and manual based reporting

Marketing Intelligence 2.0

DIAGNOSTIC

Real-time reporting fused with multi-touch attribution

Marketing Intelligence 3.0

PREDICTIVE

Self-serve analytics with modern data visualization

Marketing Intelligence 4.0

PRESCRIPTIVE

Unified measurement built into financial & customer BI, powered by AI decisioning

Make the right business decisions with confidence

We incorporate modern measurement insights into your business intelligence reporting to unlock accurate insights

Streamline reporting with automated dashboards - Lifesight

Streamline reporting with automated dashboards

Tired of juggling spreadsheets and disconnected tools? Lifesight creates automated, customizable dashboards that provides a holistic view of your true marketing impact on business KPIs. Share real-time updates with stakeholders, highlight key KPIs, and present a unified narrative backed by accurate data.

Eliminate guesswork with AI-powered data analysis

Struggling to demonstrate the true return on your marketing investments? Lifesight helps you understand how marketing drives profits by ingesting cost and expense data to generate clear profit metrics, simulating optimal profits by balancing spend across tactics, and revealing how marketing influences lifetime value (LTV) across products, segments, and geographies.

Eliminate guesswork with AI powered data analysis 1 - Lifesight

Ask Mia

Say hello to Mia, our purpose-built marketing intelligence agent that can help you get answers

Ask Mia - Lifesight
Proactive AI powered decisioning support at your fingertips 1 - Lifesight

Proactive AI-powered decisioning support at your fingertips

Make smarter decisions faster with the power of AI. Lifesight analyzes your marketing data in real time to surface actionable insights, forecast potential outcomes, and recommend next steps. Understand the best ways to allocate your budget, identify underperforming strategies, and uncover untapped opportunities to optimize your performance.

Seamless data ingestion, modeling, transformation, visualization and syncing

Say goodbye to fragmented workflows and disjointed tools. Lifesight simplifies your data management with a seamless process that ingests data from all your channels, applies advanced modeling and transformations, building custom visualizations and syncs insights directly into your existing BI tools. Ensure your data is always clean, consistent, and actionable—no manual wrangling required.

Seamless data ingestion, modeling, transformation, visualization and syncing

We blend reporting + measurement to paint the full picture

Blend reporting and measurement to paint the full picture

80+ ready to use marketing intelligence dashboards, built for all your business needs

Reporting Templates

Already got a DWH + BI setup?

We integrate with all major cloud providers to send all measurement insights to your existing BI infrastructure.

DWH Integrations - Lifesight

What’s holding you back?

0%
improvement in KPI tracking
0%
increase in speed to insights
0%
improvement in report accuracy

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Frequently asked questions

Lifesight seamlessly integrates data from all your marketing channels, both online and offline, into a single unified platform. By breaking down data silos, you gain a comprehensive view of your marketing performance, ensuring consistent and accurate insights that drive informed strategic decisions.

Unlike traditional ROI metrics that often overlook long-term impacts, Lifesight’s profit-driven metrics incorporate cost and expense data to provide a clear picture of how marketing efforts contribute to overall profitability. This enables you to simulate optimal profit scenarios by balancing spend across tactics and understanding the influence on customer lifetime value (LTV).

Absolutely! Lifesight is designed to give you full control over your data visualization. You can build custom dashboards tailored to your unique KPIs, business goals, and reporting needs. Easily drag and drop metrics, apply filters, and create views that resonate with different stakeholders, from C-level executives to marketing managers. Plus, our platform supports automated report generation, so you can share real-time insights with your team effortlessly.

Lifesight provides transparent reporting and real-time insights that align marketing and finance teams towards common goals. By showcasing the financial impact of marketing initiatives on key business KPIs, Lifesight builds trust and ensures both teams are working with the same data, enhancing collaboration and strategic alignment.

Lifesight’s AI-powered geo-insights analyze your marketing distribution across different geographies to identify untapped markets and predict growth opportunities. By understanding the value of these markets, you can strategically expand your reach and drive increased profits through targeted marketing efforts.

Enter the new era of marketing intelligence