View Marginal ROAS (mROAS) and Marginal CPA (mCPA) for revenue and non-revenue KPIs to optimize media spend based on channel saturation. Understand the cost efficiency of the next dollar invested for more effective spend allocation.
Key benefits:
- Uncover growth opportunities by using marginal returns.
- Optimize media spend by forecasting the next most efficient investment.
- Get transparency into budget recommendations by viewing channel saturation.
