As we head into Q4, the push for holiday campaigns and year-end goals is ramping up. At Lifesight, we’re excited to share September’s product updates to help you make the most of this critical season!

Here’s what we’ve been working on, let’s deep-dive into it:

Optimize Campaign Performance for Non-Revenue KPIs

Track and optimize non-revenue KPIs like Signups, Leads, Orders, and Add to Carts seamlessly across all digital channels. View insights like iFactor, incremental, and marginal returns, and get a standardized view of all non-revenue KPIs in a single dashboard, enabling data-driven decisions.

 

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Visualize Conversion Carryover Effect

The new “Time to Conversion” chart offers detailed insights into how conversions are distributed over time across marketing channels, helping balance investments between immediate and long-term conversion goals.

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Validate Budget Recommendations with mROAS & mCPA

View Marginal ROAS (mROAS) and Marginal CPA (mCPA) for revenue and non-revenue KPIs to optimize media spend based on channel saturation. Understand the cost efficiency of the next dollar invested for more effective spend allocation.

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Hierarchical Models for Granular Tactic Insights

Hierarchical models provide detailed performance insights by breaking down a main MMM model into secondary models, focusing on specific channel tactics while excluding baseline factors. This allows for precise estimation of the contribution and iFactor of each tactic.

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Klaviyo Integration for Enhanced Engagement Tracking

Integrate with Klaviyo to automatically get email opens, SMS clicks, and other engagement metrics. Sync segments back to Klaviyo for enhanced user engagement, while feeding this data into your MMM for more accurate modeling and optimization.

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What’s more?

  • Transparent Algorithmic Weightage – View algorithmic weights calculated via click multipliers or data-driven attribution models for enhanced transparency.
  • Visualize Seasonality Handling in MMM – New charts display how seasonality, trends, and holidays are accounted for in the MMM model for more accurate forecasting.This helps marketers forecast more accurately by selecting the right base period.
  • Data Refresh Timestamp Tracking – Visual indicators show the latest refresh timestamps for platform and attribution data to ensure accuracy.
  • Archive Scenario Plans – Archive, restore, and delete scenario plans within the Planner to keep your workspace organized and focused.
  • LTV/CAC – The attribution dashboard now displays the LTV/CAC ratio, enabling marketers to easily assess customer profitability and optimize acquisition efforts.
  • Interaction Effects Flagged by MMM – MMM models now flag tactics with high interaction effects to prevent inaccurate optimization recommendations.
  • Track Multiple Goals – Track performance on multiple KPIs (revenue and non-revenue) within the Goals tracker using different default scenarios.
  • Improved Planner Interface – Non-causal channel constraints are restricted in planning scenarios for enhanced forecast accuracy.

That’s a wrap for September! We’ve got some exciting new features rolling out next month. Stay tuned!