Last month, we rolled out updates designed to solve common marketing challenges: understanding how all your efforts work together, optimizing budgets in real time, and planning for both short-term and long-term growth. These updates will minimize your manual effort, boost accuracy, and give you greater control over how you plan, execute, and optimize your marketing strategies at scale.
Here’s how these new features will make your life easier:
Improve Collaboration and See the Big Picture of Your Marketing Impact
- Now you can see how different marketing tactics impact each other across your model outcome. This holistic view helps you make smarter, more accurate decisions and ensures everyone on your team is aligned.
- Want to understand what’s driving success across all your business KPIs? You can now get a holistic perspective with our workspace-level visual graph, which enables you to see the bigger picture of how all variables interact with each other and impact all business outcomes.
Optimize Your Budget in Real-Time
Get Clear Recommendations on Where to Spend: No more guesswork! You’ll now receive data-backed recommendations on whether to increase, decrease, or maintain spending at the tactic, campaign, or ad level, directly within your performance view. This means you can optimize budgets in real-time without manual analysis.
Maximize Spending During Peak Times
Automatically adjust daily spending based on performance. More budget will be allocated during peak periods and reduced on slower days, ensuring your budget is always working its hardest. This means less manual effort and more efficient media spend.
Understand Both Immediate and Long-Term Results
We now help you understand how much of your campaign impact is immediate versus how much carries over time. This means you’re not just measuring what converts today but also what continues to deliver in the future, leading to more accurate media evaluation and better budget planning.
Track Progress Monthly and Spot Trends Early
View your long-term forecasts on a monthly basis, giving you more frequent checkpoints to track progress and spot trends early. This helps you adjust strategies faster, fine-tune budgets with greater accuracy, and stay more aligned with shifting business goals.
Additional Enhancements
- Easily Scale Up Facebook Geo-Experiments – Launch geo-experiments on Facebook more quickly with automated deployment directly through the platform.
- Get Instant Access to Salesforce Data – Sync your Salesforce data automatically for quicker access to sales and marketing insights without manual effort.
- Get Started Faster with a Redesigned Onboarding Experience – New users will find it easier to navigate the platform with our redesigned layout and guided access.
Coming Soon: What We’re Building Next
- Get Notifications Directly in Slack – Receive automated notifications and reports directly in Slack.
- More Precise Budget Control – Advanced logic to help you split budgets according to your preferred allocation ratios.
