You have built your models, forecasted your scenarios, and made your decisions, now what? Introducing our new goal-tracking feature which is our built-in marketing GPS to ensure you are on track. See if your marketing decisions are performing as forecasted towards your goals and take course-correction measures if needed.

Analyze > Goals_v2.gif Analyze Goals v2 c67df92551 - Lifesight

Key Benefits:

  • Track your goal progress: View weekly forecasted vs actual insights
  • Identify course-correction signals: Estimate your probability of hitting your goal & take action
  • Monitor budget pacing: Track your actual vs planned spend and revenue across all channels