July Updates: Campaign level MMM, Forecast marketing outcomes and more

Summer is heating up, and we've got some cool new updates that will help you level up your marketing.

Here’s what we’ve been working on, let’s deep-dive into it:

Go beyond just channels, and start measuring campaign level incrementality

Gain granular strategic campaign-level insights based on incrementality using MMM - enabling media buyers to accurately assess the effectiveness of each campaign and make calculated decisions.

Forecast your marketing outcomes

Marketers can now visually forecast various marketing outcomes and make predictions across revenue, orders, leads and more, for up to a quarter in advance - enabling marketers to make smarter media optimizations.

Get actionable plans to hit your marketing goal, in just a few clicks

Our updated planner allows marketers to translate any business/marketing KPIs such as Budget, Revenue, ROAS etc into goals and enables them to achieve it with an actionable marketing plan in just a few clicks.

Want to now how to hit your goals? Speak to us

What’s more?

Optimize hundreds of campaigns and channels in a media mix with our new and enhanced recommendations feature that automatically recommends strategic as well as tactical optimizations to your running ad campaigns. It also makes recommendations to run new experiments based on preferred media plan forecasts.

Improve data accuracy & reduce signal loss across browsers using our latest domain proxy SDK that improves data collection accuracy by leveraging the advantages of first-party data.

Bring in your Facebook lead-form’s data into MMM. Our latest native integration with Facebook Lead Forms automatically captures form submissions and profile details. This helps improve cost-per-acquisition (CPA) calculations - saving time, reducing data-sync errors, improves workflow efficiency and enables marketers to have a holistic view of marketing outcomes in a single dashboard.

Introducing Workspaces! Seamlessly manage multiple Lifesight accounts from a single view - enabling multi-brand conglomerates, house of brands, global businesses and agencies to manage multiple Lifesight accounts in a more organized and secure manner.

That's a wrap for July! We've got some excited new features rolling out next month. Stay tuned!