Upgraded MMM Refresh Insights

Refreshing your MMM with new data is an important part of the model improvement process. Your model will reduce accuracy (model drift) over time and data refreshes help it regain accuracy with the latest data. Our upgraded refresh insights help you track improvement in your model's accuracy.

Key Benefits:

• Get granular optimization recommendations: Make scale, reduce, maintain and stop decisions based on your target KPI
• Filter by decision recommendations: Quickly filter and view line items by decision type.