How to Check Quality Score in Google Ads

In the world of digital marketing and eCommerce, the Google Ads Quality Score is a crucial feature, acting as a significant determinant of how well your pay-per-click ads run. It is a vital parameter driving your cost per click (CPC), ad ranks, and overall campaign performance. In essence, it is a grade given by Google on the quality and relevance of your keywords, ad content, and landing pages. It’s scored on a 1-10 scale, 10 being the highest. This guide will teach you how to check your Quality Score in Google Ads in a few easy steps.

Step 1: Log into your Google Ads Account:

First, log into your Google Ads account. It is the primary step as it provides you the portal to access your Google Ads data.

Step 2: Navigating Through Google Ads:

Once you’ve successfully logged into your Google Ads account, start by selecting the specific campaign for which you wish to view the Quality Score. Follow it up by clicking on “Keywords” tab.

keywords-tab-in-google-ads

Step 3: Modify Columns:

On the keywords page, locate the “Columns” button and click on “Modify Columns”. This opens up a drop-down menu for further actions.

click-on-modify-columns

Step 4: Quality Score Column:

Scroll through the drop-down menu until you find the “Quality Score” indicator. Click to add it to your column. This allows you to start tracking your Quality Score on a keyword level, enabling a data-driven approach in optimizing your PPC campaigns.

keyword-quality-score-column-in-google-ads

Step 5: Check Quality Score Metrics:

You can now view various metrics related to your Quality Score for each keyword differently. They include:
– ‘Qual. Score’: the Quality Score of your keywords
– ‘Landing Page Exper.’: how well your website is optimized for a seamless user experience
– ‘Ad Relevance’: how well your ad is relevant to the search queries
– ‘Exp. Click-through Rate’: the expected click-through-rate of your keywords

The more you check these data points over time, the better you’ll understand how to improve your ads and campaigns.

Summary

Monitoring your Google Ads Quality Score is an insightful practice for fine-tuning your PPC campaigns and enhancing your digital marketing efforts. It’s not just about knowing the score – it’s about understanding what factors are contributing to that score, and where there is room for improvement. Through this guide, we have walked through the concise steps to access the Quality Score in your Google Ads platform with ease and convenience.