Overview

Track Subscribers List Growth Rate for email marketing success. Reflects list promotion effectiveness and audience building for increased conversions.

What is Subscribers List Growth Rate?

Subscribers List Growth Rate is an email marketing statistic that tracks the rate at which your entire subscriber list is growing. This metric is important because it reflects how effectively you’re able to promote your mailing list and build an audience for your products and services. With an expanding subscriber list, you have a better chance of attracting potential customers and increasing the conversions of your e-commerce store.

Formula

Subscribers List Growth Rate = [(New Subscribers – Unsubscribers) / Total Subscribers at the Beginning of the Period] x 100

Example

Let’s say you run an e-commerce store that sells fitness products. At the beginning of the month, you had 5,000 subscribers to your email newsletter. During the month, you gained 800 new subscribers, and 150 subscribers decided to unsubscribe from your newsletter.
Using the formula:
Subscribers List Growth Rate = [(800 – 150) / 5,000] x 100 = 13%

Why is Subscribers List Growth Rate important?

This metric is important because it reflects how effectively you’re able to promote your mailing list and build an audience for your products and services. With an expanding subscriber list, you have a better chance of attracting potential customers and increasing the conversions of your e-commerce store.

Which factors impact Subscribers List Growth Rate?

There are a number of ways you can improve your Subscribers List Growth Rate. For example, you can make sure that your sign-up forms are clear and easy to access. You can also regularly offer incentives such as discounts or free shipping to encourage people to join your mailing list. Additionally, leveraging social media and other marketing platforms can bring more attention to your sign-up page and increase your subscriber count.

How can Subscribers List Growth Rate be improved?

There are numerous factors that can have an impact on your Subscribers List Growth Rate. These include the size of your potential customer base, the type of incentive you offer, the presence of an effective call-to-action on your sign-up page, the amount of time you put into planning and managing your mailing list, and the effectiveness of your current marketing strategy. All of these factors can play a role in the growth of your subscriber list.