Campaign Optimization

Ditch the last-click attribution that is eating your profits

Make granular campaign optimization in real-time with causal insights

Fix the insights that is killing your profits - Lifesight

Which campaigns are truly working to drive business KPIs?

Difficult to know which ongoing campaigns, ad groups and ads are truly driving results

MMM and incrementality testing are slow processes and not meant for granular optimization

Models are based on historical data and can’t adapt quickly to current environment and fresh data

The world’s most innovative brands grow with better measurement

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Not all campaigns contribute equally to your goals

Identify the campaigns that are truly driving your KPIs

Real-time true performance tracking

We provide real-time insights into the causal impact of each campaign, giving you the most accurate and detailed view of performance. Understand what’s working at a granular level to make data-driven adjustments.

Real time true performance tracking - Lifesight
Detect anomalies quickly so you can fix it - Lifesight

Detect anomalies quickly so you can fix it

Campaign issues can arise unexpectedly, impacting performance. Lifesight’s platform helps you detect performance anomalies as they happen, so you can address issues before they escalate.

Get instant optimization recommendations

We don’t just show you what’s wrong – we tell you how to fix it. The platform delivers instant, data-driven recommendations for optimizing your campaigns, ensuring you’re always improving performance.

Get instant optimization recommendations - Lifesight

Frequently asked questions

Lifesight leverage its proprietary causal attribution methodology to calibrate granular real-time campaign reports. It uses advanced algorithms to adjust the values to the true impact of each campaign, ad group and ad. This allows you to optimize your campaigns with causal insights making it far more accurate than conventional attribution models.

Lifesight uses Marketing Mix Modeling (MMM) and Incrementality Testing to generate incrementality factors, also known as calibration multipliers. These multipliers adjust your advertising platform reports, ensuring they reflect the true causal impact of your marketing efforts. This calibration enhances the accuracy of your reports on a granular and real-time basis, providing a more reliable foundation for your marketing decisions.

Lifesight continuously monitors your campaign performance and applies causal insights derived from MMM and Incrementality Testing. Our platform uses these insights to generate instant, data-driven optimization recommendations based on your success criteria and your KPIs. This allows you to make precise adjustments to your campaigns in real-time, ensuring maximum effectiveness and ROI without the delays of traditional methods.

Lifesight leverages sophisticated anomaly detection tools that continuously analyze campaign data to identify unexpected performance deviations. When an anomaly is detected, our platform alerts you immediately, allowing you to investigate and address the issue before it escalates. This proactive approach ensures that any potential problems are resolved swiftly, minimizing their impact on your overall marketing performance and maintaining the integrity of your campaigns.

Lifesight not only identifies underperforming campaigns but also provides actionable, data-driven recommendations to improve them. Our platform analyzes the underlying factors affecting campaign performance and suggests specific adjustments, such as reallocating budget, tweaking targeting parameters, or modifying creative elements. These instant recommendations empower you to make informed decisions quickly, ensuring that your campaigns are continuously optimized for maximum effectiveness and return on investment.