Get answers to these questions using this template
Ad Spend & Revenue Performance
- How much have we spent on Meta Ads over time?
- What is the total revenue generated, and how has it changed month-over-month?
- What is the Return on Ad Spend (ROAS) for our campaigns?
Engagement & Click Performance
- How many clicks have our ads received, and how has that trended?
- What is the Click-Through Rate (CTR) across campaigns?
- How does Cost Per Click (CPC) compare to industry benchmarks?
Impressions & Reach
- How many impressions have our ads generated?
- What is the Cost Per 1,000 Impressions (CPM), and how has it changed?
- Which periods saw the highest ad visibility?
Optimization & Insights
- Which campaign types are driving the best performance?
- Are certain ad creatives performing better than others in terms of engagement?
- Is there an opportunity to optimize budget allocation based on past trends?
How to use Meta Ads Performance Overview template
1. Login to Lifesight’s unified marketing measurement platform.
2. Open the Analyze tab and go to the Dashboards section.
3. Click on Templates Library in the top-right corner.
4. Look for Meta Ads Performance Overview in the template library.
5. Click Use Template to apply it.
6. Customize the template as needed to fit your data and insights.
