Read the latest blog from Lifesight

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    Top 4 Ways To Optimize Marketing Ad Spend: MMM, MTA, AB Tests & Lift Tests

    Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.

  • - Lifesight

    Published on: August 1, 2023

    Top Customer Loyalty Trends for 2024

    Discover the top customer loyalty trends for 2023 and learn how to build a loyal customer base that will keep coming back.

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    Published on: August 1, 2023

    Demystifying Triggered Emails & Best Practices

    Triggered emails are an automated real-time response to a customer’s activity or action such as browsing the website, adding items to the cart and so on.

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    Published on: August 1, 2023

    Crafting A Winning Twitter Customer Service Strategy For Your D2C Brand

    When done right, Twitter customer support helps reduce the number of customer complaints and ultimately reduces the support staff in the call center.

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    Published on: August 1, 2023

    How To Effectively Map Email Marketing Automation Flows To Customer Journeys

    Enabling ecommerce email marketing automation allows you to send pre-set email sequences to specific audiences to engage, nurture, and even convert leads.

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    Published on: August 1, 2023

    Top Ecommerce Metrics To Track: 29 Metrics + Solid Examples

    Track these 29 Key ecommerce metrics throughout the customer journey to boost conversion rates and revenue growth by providing an improved customer experience.

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    Published on: August 1, 2023

    Best Snapchat Ad Examples & Tips

    Here are the best Snapchat ad examples for ecommerce with practical tips for creating effective ads that captivate viewers & drive results for your business.

  • - Lifesight

    Published on: August 1, 2023

    The Secret to Increasing Social Media Conversion Rates: 16 Proven Strategies

    The social media conversion rate helps evaluate your strategy and identify areas for improvement. So here are 16 unexplored strategies to start right away.

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    Published on: August 1, 2023

    Ideas & Examples To Create The Best Unboxing Experience

    Delivering a positive unboxing experience is all about making the act of receiving and unpacking the delivery package fun and memorable.

  • - Lifesight

    Published on: August 1, 2023

    Top 10 Metrics to Measure the Strength of Your Brand Community

    Brand communities can significantly affect D2C brands since active & loyal customers can enhance sales, generate word-of-mouth, and provide valuable feedback.