Read the latest blog from Lifesight

Published on: June 25, 2024

Look at how to use Amazon Attribution to optimize your ad campaigns with detailed cross-channel insights, actionable data, and improved marketing strategies.

Published on: May 22, 2024

Discover why traditional marketing attribution models falter and explore a holistic approach to measure marketing effectiveness in a privacy-focused world.

Published on: May 22, 2024

Learn about GA4’s features, compare it with UA, and overcome its limitations. Get the data you need for insightful marketing measurement.

Published on: May 15, 2024

Find the power of incrementality experiments to refine your marketing strategy. Track down to validate hypotheses, measure success, and optimize campaigns effectively.

Published on: May 6, 2024

Attributing revenue to the right campaign is easy when you have the proper measurement strategy. Find out why lift testing is a credible solution.

Published on: April 23, 2024

Unlock the power of contextual advertising in a cookie-less world. Explore benefits, strategies, and implementation insights in this comprehensive guide.

Published on: April 19, 2024

Ever wonder how marketing experiments boost strategies? Learn about their various types, benefits, challenges, and future predictions in our blog.

Published on: April 12, 2024

Unlock the secrets of media planning in 2024. Learn the strategic process, from research to optimization, to maximize ROI in your advertising campaigns.

Published on: April 11, 2024

Explore the evolving landscape of media buying in the digital era. Learn how to navigate changes, target audiences effectively, and optimize campaigns for success.