Read the latest blog from Lifesight
Published on: January 8, 2025
The Rise of Unified Measurement Framework
The Unified Measurement Framework integrates attribution, MMM, and experiments to overcome marketing data challenges, enabling practical, adaptive, and accountable insights.
Published on: December 31, 2024
Key Marketing Measurement Stats to Supercharge Your Advertising Strategy
Learn how brands can refine performance marketing and ROI with 2024's pivotal measurement trends, budget shifts, and advanced strategies to thrive in 2025.
Published on: December 18, 2024
Trends from 2024 that are shaping the future of marketing measurement in 2025
The marketing landscape underwent seismic shifts in 2024, fundamentally changing how we measure and attribute success.
Published on: November 15, 2024
Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales
We’ll explore how building brand equity consistently throughout the year using marketing mix models can drive sustainable growth & strengthen brand perception.
Published on: October 25, 2024
The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?
Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving ROI, and driving long-term growth.
Published on: October 25, 2024
The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?
Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level metrics to a long-term, data-driven approach that unlocks real growth potential.
Published on: September 30, 2024
How To Measure Marketing Effectiveness for Ecommerce Brands
Boost ecommerce growth by accurately measuring marketing effectiveness. Learn key strategies and tools to ensure your marketing investments drive real business value.
