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  • The Showdown Marketing Attribution vs Incrementality Insights

    The Showdown: Click-based attribution vs Causal-based measurement

  • The Showdown Marketing Attribution vs Incrementality Insights

    Published on: February 18, 2025

    The Showdown: Click-based attribution vs Causal-based measurement

    Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.

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  • Meta Tracking Restriction Update

    Published on: December 6, 2024

    When Meta Gives You a Health Check: Navigating New Tracking Restrictions

    A significant shift is coming for advertisers on Meta, particularly those in the health and wellness industry. Starting January 2025,...

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  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Published on: November 15, 2024

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    We’ll explore how building brand equity consistently throughout the year using marketing mix models can drive sustainable growth & strengthen brand perception.

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  • The Effectiveness Gap Why agencies need to update their measurement tool stack 2 - Lifesight

    Published on: October 25, 2024

    The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?

    Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving ROI, and driving long-term growth.

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  • The Million Dollar Question How Can Mobile Apps Acquire Customers Cost Effectively - Lifesight

    Published on: October 25, 2024

    The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?

    Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level metrics to a long-term, data-driven approach that unlocks real growth potential.

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  • measure ecommerce marketing effectiveness b767ab058b 1 - Lifesight

    Published on: September 30, 2024

    How To Measure Marketing Effectiveness for Ecommerce Brands

    Boost ecommerce growth by accurately measuring marketing effectiveness. Learn key strategies and tools to ensure your marketing investments drive real business value.

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  • Marketing Measurement

    Published on: September 5, 2024

    A Guide to Marketing Measurement

    Marketing measurement in 2025 demands AI-driven, privacy-first strategies. This guide covers MMM, incrementality, and causal attribution to maximize impact.

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  • ecommerce marketing budget planning guide 927bbae121 1 - Lifesight

    Published on: July 26, 2024

    A Guide to Marketing Budget Planning & Forecasting in Ecommerce

    Master your ecommerce marketing budget planning with our comprehensive guide. Learn effective strategies, tools, and best practices to optimize your budget for maximum ROI.

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  • measure marketing roi 323c921835 1 - Lifesight

    Published on: July 23, 2024

    Steps To Measure Marketing ROI For Agencies

    Locate Steps to measure marketing ROI with advanced methodologies like MMM, incrementality testing, and MTA. Overcome attribution challenges and optimize your budget.

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  • retail budget planning guide 6ad6a7c99a 1 scaled - Lifesight

    Published on: July 18, 2024

    A Guide to Marketing Budget Planning & Forecasting In Retail

    Optimize retail marketing budget planning with AI for strategic advantage! Learn steps, tools, and best practices to enhance financial management in the competitive retail industry.

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