Read the latest blog from Lifesight

  • Trends from 2024 that are shaping the future of marketing measurement in 2025

    Trends from 2024 that are shaping the future of marketing measurement in 2025

  • How AI is Shaping the Future of Marketing Forecasting

    Published on: December 10, 2024

    How AI is Shaping the Future of Marketing Forecasting

    Everyone dreams of having the ability to predict the future, but for marketers, the closest we get is through forecasting....

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  • Meta Tracking Restriction Update

    Published on: December 6, 2024

    When Meta Gives You a Health Check: Navigating New Tracking Restrictions

    A significant shift is coming for advertisers on Meta, particularly those in the health and wellness industry. Starting January 2025,...

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  • Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    Published on: November 15, 2024

    Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

    We’ll explore how building brand equity consistently throughout the year using marketing mix models can drive sustainable growth & strengthen brand perception.

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  • The Effectiveness Gap Why agencies need to update their measurement tool stack 2 - Lifesight

    Published on: October 25, 2024

    The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?

    Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving ROI, and driving long-term growth.

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  • The Million Dollar Question How Can Mobile Apps Acquire Customers Cost Effectively - Lifesight

    Published on: October 25, 2024

    The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?

    Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level metrics to a long-term, data-driven approach that unlocks real growth potential.

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  • measure ecommerce marketing effectiveness b767ab058b 1 - Lifesight

    Published on: September 30, 2024

    How To Measure Marketing Effectiveness for Ecommerce Brands

    Boost ecommerce growth by accurately measuring marketing effectiveness. Learn key strategies and tools to ensure your marketing investments drive real business value.

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  • measure marketing roi 323c921835 - Lifesight

    Published on: September 27, 2024

    How to measure the marketing ROI?

    Locate Steps to measure marketing ROI with advanced methodologies like MMM, incrementality testing, and MTA. Overcome attribution challenges and optimize your budget.

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  • ecommerce marketing budget planning guide 927bbae121 1 - Lifesight

    Published on: July 26, 2024

    A Guide to Marketing Budget Planning & Forecasting in Ecommerce

    Master your ecommerce marketing budget planning with our comprehensive guide. Learn effective strategies, tools, and best practices to optimize your budget for maximum ROI.

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  • measure marketing roi 323c921835 1 - Lifesight

    Published on: July 23, 2024

    Steps To Measure Marketing ROI For Agencies

    Locate Steps to measure marketing ROI with advanced methodologies like MMM, incrementality testing, and MTA. Overcome attribution challenges and optimize your budget.

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