We’re back with product news: brand-new superpowers to help Lifesight’s brand and agency users excel even during a challenging year. These updates empower advertisers and agencies by addressing their most common challenges: ROI demands, fragmented data, lack of campaign insights, and inefficient audience targeting. But, most of all, these new features are designed to be the critical drivers of recession marketing playbooks.
In this detailed update, we’ll deep dive into the new features Lifesight has to offer and how they are designed to directly address marketers and agencies pain points in the year of recession and budget cuts.
Recession marketing done right: No More Facebook Ad Waste with Facebook Unified Reporting on Lifesight Measurements
What’s in it for brands and agencies
- Streamlined campaign measurement with Facebook data integration
- Comprehensive insights in a single-view dashboard
- A unified experience – no more toggling between different reporting and activation dashboards
Our users tell us that one of their most significant constraints in 2023 is the ability to manage and analyze data from multiple platforms. This can be a time-consuming and frustrating task, often leading to missed opportunities and suboptimal campaign performance. The situation gets worse this year that’s going down in history as the year of ad budget cuts and economic headwinds. Being data-obsessed across all ad dollar decisions is no longer a choice.
Lifesight’s brand-new Facebook Unified Reporting feature addresses this pain point by enabling brands and agencies to seamlessly integrate their Facebook Ads Account data into the Lifesight Measurements module.
By consolidating all your Facebook campaign data into a single-view dashboard, you can now effortlessly manage, analyze, measure, and optimize your Facebook ad efforts. This comprehensive view of your Facebook campaigns empowers you to make data-driven decisions and fine-tune your strategies on the fly for maximum impact.
Say goodbye to the days of toggling between multiple tabs and tools in the name of data-centricity, and embrace the simplicity and power of Lifesight Measurements Unified Reporting.
Recession Marketing Done Right: Faster, More Seamless, More Dollar-Efficient DOOH Planning and Activation
TL;DR: What’s in it for brands and agencies
- Enhanced OOH planning and activation tools
- TTD & Hivestack integrations for seamless DOOH activation
- Greater efficiency and user experience for OOH campaigns
Out-of-Home (OOH) advertising continues to be a vital component of the marketing mix for most brands. However, planning and executing effective OOH campaigns can be challenging, especially with the learning curve involved in programmatic DOOH. Recognizing the need for a more streamlined and user-friendly approach to OOH, Lifesight has developed an array of innovative features to change the way marketers and agencies plan and activate OOH campaigns.
These tools allow brands and agencies to create more targeted, engaging, and immersive OOH experiences that drive exceptional results. No longer will you be bogged down by inefficient OOH planning processes with Excel files flying around or the guesswork of programmatic. Instead, you’ll have the power and control to easily create meaningful OOH campaigns.
Activating OOH has never been easier, with The Trade Desk and Hivestack integrations designed explicitly for DOOH campaigns planned on Lifesight.
These tools allow brands and agencies to create more targeted, engaging, and immersive OOH experiences that drive exceptional results. No longer will you be bogged down by inefficient OOH planning processes with Excel files flying around or the guesswork of programmatic. Instead, you’ll have the power and control to create truly meaningful OOH campaigns with ease.
Recession Marketing Done Right: Access to One-Click AI-based Customer Segments for High ROI Campaigns
What’s in it for brands and agencies
- One-click access to pre-packaged and pre-segmented audiences
- Enhanced audience insights and custom audience creation
- Effortless activation on social and programmatic channels, with free access to programmatic activation
- Dashboard-based always-on visibility and control on spends and usage
Another familiar challenge marketers and agencies face is effectively identifying, understanding, and targeting their audiences. Unfortunately, this roadblock is getting worse with walled gardens choosing to share less and less data and the impending third-party cookie deprecation.
Inaccurate or outdated audience data is leading to wasted ad spend and poor campaign performance. Even when updated audience insights are available, getting access is a long-winded process. In the age of AI and hyper-efficiency, these are problems marketers and agencies simply can’t afford to have.
The brand-new product-led sales flow for Lifesight Audiences is designed to deliver unparalleled access to a vast array of pre-packaged and pre-segmented audiences. All so you can remove the guesswork from your targeting workflows and go beyond the obvious segments.
This feature allows users to explore and choose available segments or create custom audience segments, gaining in-depth insights into their preferences, affinities, behaviors, and demographics. Additionally, activating campaigns on available programmatic and social channels has never been more accessible, with free access to programmatic channels for activation.
When using this feature, users also have a visual dashboard of their usage statistics and their total spend on the platform for activating audiences on social channels.
With the new PLG strategy for Lifesight Audiences, users level up their targeting and activation efforts, are better assured of higher campaign performance and ROI, and reduce ad waste.
Supercharge Recession Marketing with Lifesight
History is proof that navigating the challenging landscape of recession marketing demands adaptability and a keen focus on customer intelligence, measurement and optimization, results, and clean and compliant data.
Lifesight’s product updates stand at the forefront of this approach, empowering brands and agencies to make informed decisions and maximize their marketing investments during this economic downturn. And beyond!
