New Channel Launch

De-risk your expansion investment

Launch new channels & navigate uncertainty with confidence

De risk your expansion investment - Lifesight

Are you leaving money on the table with unexplored channels?

Spending on new unproven channels are expensive and risky

Spray and pray doesn’t work

Unsure on how adding a channel will impact overall performance

The world’s most innovative brands grow with better measurement

Find missed opportunities in new channels

Expanding into new channels can unlock untapped potential.

Diversify your investment portfolio

Relying too heavily on a few marketing channels limits your potential. Lifesight enables you to diversify your marketing investments by identifying new channels that align with your strategy, reducing risk and increasing your chances of success.

Diversify your investment portfolio - Lifesight
Reach new customers cost effectively - Lifesight

Reach new customers cost effectively

New channels often offer opportunities to reach fresh audiences at a lower cost. Lifesight helps you identify the most cost-effective channels to engage new customer segments while optimizing your overall budget.

Find your optimal spend for new channels

Determining the right budget for new channels can be tricky. Lifesight’s platform provides insights into the optimal spend levels for each new channel, so you can scale efficiently without risking wasted investment.

Find your optimal spend for new channels - Lifesight

Frequently asked questions

New channel launch strategy is designed to help businesses expand their marketing efforts into new, unproven channels with confidence. By leveraging advanced analytics and AI-powered insights, our platform identifies untapped opportunities, optimizes budget allocation, and ensures that your investments in new channels drive meaningful growth. This comprehensive approach minimizes risks and maximizes the potential of each new marketing avenue you explore.

Investing in new marketing channels can be costly and uncertain. Lifesight de-risks these investments by providing detailed insights into the potential performance of each channel before significant budgets are committed. Our platform analyzes historical data, market trends, and customer behaviors to predict the incremental impact of new channels. Additionally, Lifesight’s automated budget allocation and AI-driven forecasting tools ensure that your investments are strategically placed, reducing the likelihood of overspending on ineffective tactics.

Lifesight uses sophisticated algorithms and data integration to evaluate the performance potential of various marketing channels. By analyzing factors such as audience reach, engagement rates, and cost-per-acquisition, our platform identifies channels that offer the highest return on investment. This ensures that you invest in channels that not only reach new customer segments but also do so in a cost-effective manner, optimizing your overall marketing budget and enhancing profitability.

Lifesight employs a combination of Marketing Mix Modeling, Incrementality Testing, and Causal Attribution to determine the optimal spend levels for new marketing channels. These methodologies work together to provide a comprehensive view of how different spend levels impact your business goals. By simulating various budget scenarios and analyzing their outcomes, Lifesight helps you identify the precise investment needed to achieve maximum effectiveness without overspending, ensuring that each dollar contributes to your growth objectives.

Launching a new marketing channel is just the beginning. Lifesight provides continuous support through real-time performance tracking and automated optimization recommendations. Our platform monitors the effectiveness of each channel, detects any performance anomalies, and offers actionable insights to refine your strategies. This ongoing optimization ensures that your marketing efforts remain aligned with your business goals, adapt to changing market conditions, and consistently drive improved results over time.