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Lifesight unveils the latest version of Its unified marketing measurement platform. <a href=https://www.prnewswire.com/news-releases/lifesight-unveils-the-latest-version-of-its-unified-marketing-measurement-platform-redefining-marketing-decision-making-for-the-privacy-first-era-302289132.html>Read full news →</a>How AI is Shaping the Future of Marketing Forecasting. <a href=https://lifesight.io/blog/ai-shaping-future-of-marketing-forecasting/>Learn More →</a>Success beyond BFCM: Planning for 2025. <a href=https://lifesight.io/events/success-beyond-bfcm-planning-for-2025/>Watch Full Event →</a>

Product
FEATURES

Data Centralization & Operationalization
Marketing Effectiveness Measurement
Planning, Forecasting & Optimization
Marketing Intelligence & Analytics
METHODOLOGIES

Marketing Mix Modeling

Optimize your spend for maximum impact

Incrementality Testing

Measure true marketing impact accurately

Causal Attribution

Real-time optimization for privacy-first era

SPOTLIGHT

Take an interactive product tour
See what’s new in Lifesight
Solutions
BY USE CASES

Full-Funnel Measurement
Incrementality
Budget Allocation
Optimal Spend Level
Scenario Planning & Forecasting
Campaign Optimization
New Channel Launch
Seasonality & Promotions
BY INDUSTRY

Ecommerce
Retail
Gaming
Agencies
Entertainment
Travel & Lifestyle
B2B SaaS
BY CHANNELS

Web
Mobile App
TV
Audio
Retail Media
Out of Home
Influencers
Affiliates
BY ROLE

C-level

CEOs, CFOs, CMOs & CSOs

Marketers

Brand, Performance & Channel Managers

Data & Analytics

Data Engineers & Marketing Scientists

Strategy & Operations

Media Planners, MarOps & Data Analysts
Resources
LEARN

Blog

Latest insights from our team & industry experts

Case Studies

Success stories of businesses using Lifesight

Downloads

Latest guides, ebooks & reports for your success

Playbooks

Level up your marketing measurement game

Events

Our webinars, podcasts & upcoming events

Lifesight Academy

Become a certified marketing measurement expert

DOCUMENTATION & SUPPORT

Help Center
Learn how to use our platform, our methodologies & get support from our experts
Product Updates

Read about our features launches & check our what’s new within our platform

Product Tour

Take an interactive tour of our unified marketing measurement platform

FEATURED

How AI is Shaping the Future of Marketing Forecasting

Explore how AI unlocks new possibilities for predictive accuracy and real-time adaptability.

Learn more

USEFUL RESOURCES

Glossary
How-to hub
Agency Directory
Pricing

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Product

Features

Data Centralization & Operationalization

Marketing Effectiveness Measurement

Planning, Forecasting & Optimization

Marketing Intelligence Analytics

Methodologies

Marketing Mix Modeling

Incrementality Testing

Causal Attribution

USE CASES

Full-Funnel Measurement

Incrementality

Budget Allocation

Optimal Spend Level

Scenario Planning & Forecasting

Campaign Optimization

New Channel Launch

Seasonality & Promotions

Solutions

FOR INDUSTRY

FOR ROLEs

Strategy & Operations

FOR CHANNELS

Resources

Learn

Academy NEW

DOWNLOADS

Support

Company

Information

Careers HIRING

GEt STArted

Important links

Lifesight Academy

Enroll now to become a certified marketing measurement expert

Enroll now

How AI is Shaping the Future of Marketing Forecasting

Explore how AI unlocks new possibilities for predictive accuracy & real-time adaptability.

Learn more

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