About the event
Modern Marketers are facing a dire need for a single source of truth that accurately attributes paid marketing conversions, details customer journeys and provides models to optimize planned budgets that unlock exponentially higher ROI. Lifesight Measure’s Multi-touch Attribution & Marketing Mix Modeling are the two key weapons marketers must have to address this need.
Agenda
- Track conversions at channel, campaign, ad group and ad levels with Measure’s attribution
- Identify the various stages of a customer’s journey, from first touch to final purchase
- Leveraging granular visiblity into the performance of your ad campaigns
- Using Marketing Mix Modeling can to take channel & platform decisions based on historical revenue, and getting clear on the impact of marketing channels on your blended ROAS.
- Using Marketing Mix Modeling to optimize your media budget allocation accurately and maximize revenue
Speakers
