View Marginal ROAS (mROAS) and Marginal CPA (mCPA) for revenue and non-revenue KPIs to optimize media spend based on channel saturation. Understand the cost efficiency of the next dollar invested for more effective spend allocation.

Key benefits:

  • Uncover growth opportunities by using marginal returns.
  • Optimize media spend by forecasting the next most efficient investment.
  • Get transparency into budget recommendations by viewing channel saturation.