Become a certified Marketing Measurement Expert

Master the art of modern marketing measurement. Learn the A to Z of modern marketing measurement techniques in one place.

Why learn with Lifesight Academy?

Learn future-proof skills

Become a data-driven marketer with modern marketing measurement principles, focusing on first-party data.

Get certified

Earn a globally recognized certification and showcase your expertise to current and future employers on LinkedIn.

Advance your career

Stay ahead in your field by mastering the latest trends in marketing measurement, optimization, and more.

Explore our courses

Foundations of marketing measurement

Future-proof your marketing career by learning modern marketing effectiveness measurement principles.

Lifesight Academy Advanced Course

Advanced marketing measurement

Learn advanced measurement, testing and optimization techniques that you can implement from the get go.

Level up your marketing and get certified

Frequently asked questions

The Lifesight academy is a free, online, and self-paced educational platform designed to help marketers learn about various aspects of marketing measurement. It offers a series of video lessons covering topics such as Data governance, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and more.

You can access any course by enrolling on our website. Once registered, you’ll have full access to all the video content, resources, and any future updates. The courses are available 24/7, so you can learn at your own pace and convenience.

There are no specific prerequisites for enrolling in the Marketing Measurement Video Academy. The courses are designed to cater to both beginners and experienced marketers. However, having a basic understanding of marketing concepts can be helpful.

Yes, upon completing each course, you will receive a certificate of completion. This certificate can be used to showcase your knowledge and skills in marketing measurement to potential employers or clients.

Ready to future-proof your marketing career?

Enroll in our Modern Marketing Measurement Course and start making data-driven decisions today