Strategy & Operations

Understand how marketing drives financial results

Get visibility into how every marketing dollar drives business growth

Understand how marketing drives financial results - Lifesight

The world’s most innovative brands grow with better measurement

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Are your marketing investments are delivering financial returns?

Strategy & operations teams often face challenges in linking marketing spend to actual business outcomes, relying on surface-level metrics that don’t show the full financial impact of marketing.

Traditional analysis tools don’t provide insights into how marketing efforts influence customer acquisition, retention, and overall business performance, leading to decisions based on incomplete data.

Many platforms provide basic ROI metrics, without showing how marketing spend influences long-term financial health and customer lifetime value.

Bridge the gap in marketing and finance

Understand the full financial impact of marketing, from initial spend through to revenue generation and customer retention, providing a complete view of how marketing contributes to business growth.

Gain Complete Financial Visibility of Marketing Efforts

Strategy and operations teams often struggle to link marketing expenditures directly to financial outcomes. Lifesight bridges this gap by providing a comprehensive view of the financial impact of your marketing activities, from initial spend through to revenue generation and customer retention.

Gain Complete Financial Visibility of Marketing Efforts - Lifesight
Prevent Budget Waste with AI Powered Allocation Strategies - Lifesight

Prevent Budget Waste with AI-Powered Allocation Strategies

Traditional financial analysis tools fall short in demonstrating how marketing efforts influence crucial business KPIs. Lifesight’s advanced modeling and experimentation suite equips finance teams with precise insights to identify optimal marketing spend across different channels and strategies.

Overcome Uncertainty in Budget Planning and Forecasting

Making informed budget decisions is challenging without reliable forecasting tools. Lifesight offers powerful scenario planning capabilities that allow finance teams to test various budget allocation strategies and forecast the potential impact of marketing investments on future business performance.

Overcome Uncertainty in Budget Planning and Forecasting - Lifesight
Break Down Silos and Build Trust Between Marketing and Finance - Lifesight

Break Down Silos and Build Trust Between Marketing and Finance

Misalignment between marketing and finance can hinder business growth and decision-making. Lifesight fosters seamless collaboration by providing answers to previously difficult questions, ensuring both teams work towards common objectives.

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.