Retail Media

Supercharge your retail media performance

Measure and optimize your retail media campaigns across multiple platforms, providing clear, actionable insights into performance and customer impact.”

Supercharge your retail media performance - Lifesight

Are you maximizing the potential of retail media?

Many retail media networks offer limited, platform-specific insights, making it difficult for marketers to measure how campaigns impact the broader customer journey.

Traditional retail media platforms often focus on last-click attribution, crediting sales only to the final interaction without considering the multi-touch journey that led to conversion.

Competing solutions typically keep retail media data siloed from other marketing channels, making it hard to optimize your entire marketing mix.

The world’s most innovative brands grow with better measurement

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Independent, unbiased retail media measurement tool

Unlock the potential of the fastest growing media form, both online and offline

Eliminate inconsistent measurements in retail media

Ensure accurate tracking by automatically integrating data from both on-site and off-site retail channels. Lifesight provides a unified view of your retail media performance, eliminating discrepancies and offering a single source of truth to prove the true effectiveness of your campaigns.

Eliminate inconsistent measurements in retail media - Lifesight
Refine attribution models for comprehensive insights - Lifesight

Refine attribution models for comprehensive insights

Achieve a precise understanding of your retail campaigns with advanced marketing mix modeling and incrementality testing. Lifesight enhances your attribution reports by correcting biases and accounting for all influences, giving you a holistic view of which retail media channels deliver real value.

Receive unified optimization recommendations

Optimize your retail media efforts with automated, data-driven recommendations based on unified KPIs. Lifesight analyzes comprehensive retail data to help you scale successful campaigns, reduce underperforming ones, and ensure your marketing strategies are aligned with your business goals for maximum ROI.

Receive unified optimization recommendations - Lifesight
Drive sustainable growth with incremental strategies - Lifesight

Drive sustainable growth with incremental strategies

Identify and invest in marketing strategies that deliver true incremental growth through geo-testing methodologies. Lifesight ensures your retail media efforts contribute to long-term, sustainable business expansion by uncovering the most effective channels and optimizing your budget allocation accordingly.

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Lifesight Integrations - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.