Web

Future-proof your web measurement without cookies

Prepare yourself for the privacy-first era with modern unified measurement

Future proof your web measurement without cookies - Lifesight

Web behavior tracking is not marketing effectiveness measurement

40% of all internet users are not trackable

Tracking methods are not incremental or causal

Tracking methods ignore offline channels, upper funnel etc

The world’s most innovative brands grow with better measurement

Harvey Beef - Lifesight
KFC - Lifesight
San Miguel - Lifesight
IKEA - Lifesight
OsborneHomes - Lifesight
Pretty Fit - Lifesight
New Balance - Lifesight
Sunglass hut - Lifesight
Krispy Kreme - Lifesight
Dyson - Lifesight
Mango 1 - Lifesight
KTM - Lifesight
Scorewarrior - Lifesight
Castrol - Lifesight
Eu yan Sang - Lifesight
Grohe - Lifesight
Ray Ban - Lifesight
Spendless - Lifesight
Subway - Lifesight
Guardian - Lifesight
Bath Body Works - Lifesight
Sealy - Lifesight
Mango - Lifesight
- Lifesight
BetterBrand - Lifesight
Costa Coffee - Lifesight
Goodr - Lifesight
Decathlon - Lifesight
Ponos - Lifesight

Web marketing ROI measurement

Truly measure web marketing effectiveness with the right methodologies

Eliminate data silos in full-funnel web marketing

Automatically integrate real-time data from all your web channels to gain a comprehensive view of your entire marketing funnel. Lifesight ensures that every stage of your web marketing efforts is accurately tracked and measured, allowing you to prove the true effectiveness of your advertising and focus on strategies that drive genuine growth.

Eliminate data silos in full funnel web marketing - Lifesight
Break down barriers in cross channel performance - Lifesight

Break down barriers in cross-channel performance

Consolidate data from multiple web channels in real time to understand how different platforms interact and contribute to your overall marketing success. Lifesight aligns custom KPI tracking with your business goals, providing a clear and precise view of cross-channel performance and uncovering synergistic opportunities that maximize your marketing ROI.

Optimize web campaigns with data-driven causal insights

Leverage advanced analytics to uncover the causal relationships within your web marketing data, ensuring that your campaign optimizations are based on solid evidence. Lifesight’s intuitive visualizations make it easy to interpret these insights, allowing you to refine your campaigns for maximum effectiveness and efficiency.

Optimize web campaigns with data driven causal insights - Lifesight
Streamline reporting to prevent data overload - Lifesight

Streamline reporting to prevent data overload

Automate comprehensive reporting that highlights the most critical insights, helping you avoid being overwhelmed by complex data. Lifesight offers customizable reports aligned with your business objectives, providing clear and actionable information that empowers your team to make strategic marketing decisions with confidence.

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Lifesight Integrations - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.