Incrementality

Investing in non-incremental tactics are killing your profits

Measure the true incremental impact of your marketing so you can make better decisions

The future of measurement is here 1 - Lifesight

Are you pouring money into the wrong channels?

Branded search over credits itself

Retargeting is mostly non-incremental

Last-click attribution is not grounded in causality

The world’s most innovative brands grow with better measurement

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You are wasting ad dollars, let’s stop the bleeding

Without measuring incrementality, you might be wasting valuable marketing spend on ads that don’t actually drive additional conversions

Measure incrementality with causal-based measurement

Not all conversions are driven by marketing. Lifesight’s causal-based measurement goes beyond simple attribution by isolating the true impact of your marketing efforts, showing which actions generate incremental results.

Measure incrementality with causal based measurement - Lifesight
Understand your brand equity estimate your baseline - Lifesight

Understand your brand equity & estimate your baseline

To truly measure the lift from your marketing, you need a clear understanding of your brand’s natural growth or baseline. Lifesight’s platform helps you quantify your brand equity and establish a baseline, so you can separate organic growth from marketing-driven results.

Robust geo-experimentation made easy

Geo-experimentation is one of the most powerful ways to measure incrementality, but it can be complex to set up. Lifesight simplifies this process, allowing you to easily run robust, location-based tests to determine which marketing efforts are truly driving sales.

Robust geo experimentation made easy - Lifesight

Frequently asked questions

Incrementality refers to the additional value generated by your marketing efforts beyond what would have occurred naturally without those efforts. It measures the true impact of your marketing activities by isolating the results directly attributable to your campaigns, ensuring that your investments are driving genuine growth rather than merely shifting existing customer behavior.

Lifesight utilizes advanced causal-based measurement techniques to accurately assess the incremental impact of your marketing campaigns. By running robust geo-experimentation and isolating the true effects of your marketing efforts, Lifesight differentiates between organic growth and marketing-driven results. This ensures that you can confidently attribute performance improvements to specific marketing activities and make informed budget allocation decisions.

Modeling techniques are only as good as the historical data it is fed, there are countless changes that could happen to make it less accurate. Incrementality testing is crucial because it provides a clear understanding of which marketing channels and tactics are genuinely contributing to your business goals. Without measuring incrementality, you risk wasting valuable marketing dollars on ineffective channels that do not drive additional conversions. By identifying and investing in high-impact strategies, you can optimize your marketing spend, enhance ROI, and achieve sustainable growth.

Geo-experimentation can be complex and resource-intensive, but Lifesight streamlines the process with user-friendly tools that allow you to easily set up and manage geo-tests. Our platform automates test recommendations, segmentation of geographic regions, the implementation of control and test groups, and the analysis of results. This simplification enables you to efficiently run robust experiments that accurately determine the incremental impact of your marketing efforts without the need for extensive technical expertise.

Understanding your brand equity is fundamental to accurately measuring incrementality. Lifesight helps you quantify your brand’s natural growth or baseline by analyzing factors such as organic traffic, customer loyalty, and market presence. By establishing this baseline, you can effectively separate organic growth from marketing-driven results, ensuring that your incrementality measurements reflect the true contribution of your marketing activities to your overall business performance.