Get answers to these questions using this template
Ad Spend & Revenue Trends
- How has your Snapchat ad spend fluctuated over time?
- What is the projected revenue compared to past performance?
- How has your return on ad spend (ROAS) changed over different time periods?
Engagement & Performance Metrics
- How many impressions, clicks, and conversions have your Snapchat ads generated?
- What are the average CTR, CPC, and CPM across campaigns?
- How does engagement vary across different ad formats?
Campaign & Ad Type Breakdown
- Which ad types or campaign objectives drive the most clicks and revenue?
- How do brand awareness campaigns compare to catalog sales campaigns in terms of performance?
- Are specific ad creatives outperforming others in engagement and cost-efficiency?
Optimization Insights
- Are there any underperforming campaigns that need adjustments?
- Which audience segments (location, industry, job function) are most engaged?
- What are the best-performing days or periods for Snapchat ad spend and conversions?
How to use Snapchat Ads Performance Overview template
1. Login to Lifesight’s unified marketing measurement platform.
2. Open the Analyze tab and go to the Dashboards section.
3. Click on Templates Library in the top-right corner.
4. Look for Snapchat Ads Performance Overview in the template library.
5. Click Use Template to apply it.
6. Customize the template as needed to fit your data and insights.
