Get answers to these questions using this template
Ad Spend & Performance Trends
- How has my ad spend changed over time, and how does it compare to previous periods?
- What is the return on ad spend (ROAS), and is it trending positively?
Clicks, Impressions & Engagement
- How many clicks and impressions have my Criteo ads generated?
- What is my click-through rate (CTR), and how does it vary across campaigns?
- Are there spikes or drops in engagement, and what might be causing them?
Cost Efficiency & Optimization
- What is my cost per click (CPC) and cost per thousand impressions (CPM)?
- Are my campaigns performing efficiently in terms of cost vs. engagement?
- Which campaigns or ad types are driving the best results for the lowest cost?
Revenue & Conversions
- How much revenue has been generated from my Criteo ads?
- Are there specific campaigns that are underperforming in terms of conversions?
- What adjustments can I make to improve ROAS and overall ad efficiency?
How to use Criteo Ads Performance Overview template
1. Login to Lifesight’s unified marketing measurement platform.
2. Open the Analyze tab and go to the Dashboards section.
3. Click on Templates Library in the top-right corner.
4. Look for Criteo Ads Performance Overview in the template library.
5. Click Use Template to apply it.
6. Customize the template as needed to fit your data and insights.
