Incrementality & Geo-Lift Testing
Solve the “no-click” problem by testing exposed versus control markets in the real world. Isolate the exact delta in local sales surges and site traffic statistically caused by your CTV campaigns.
Causal Marketing Mix Modeling (MMM)
Capture the full “halo effect” by measuring how top-of-funnel CTV spend powers your bottom-of-funnel channels. Properly attribute how CTV boosts Paid Search conversions by up to 22.3% and Paid Social by 8.5%.
Second-Screen & Shoppable TV
Connect big-screen views directly to mobile actions. Capture high-intent shoppers using QR codes, interactive links, and AI visual search as viewers engage across multiple devices simultaneously.
