Store Visit Measurement

Did Your Media Actually Move People to Your Door?

Close the loop between marketing efforts and real-world store visits with Lifesight’s store visit measurement.

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Did Your Media Actually Move People to Your Door

How it works

From Ad Exposure to Store Visit, Closed Loop.

Lifesight captures media exposure across every channel, detects real-world store visits from opted-in mobile data, and measures the incremental lift your campaign drove.

Ad Exposure Recorded

Lifesight captures media exposure across digital, OOH, and CTV channels. Every impression is logged at the device level so no campaign touch goes unmeasured.

Store Visits Confirmed

High-resolution opted-in location signals from 2B+ daily events are analysed against store polygons. Each visit is assigned a confidence score and only visits scoring 95%+ are counted.

Visit Uplift Calculated Causally

A non-exposed control group is derived via lookalike modelling. Exposed and control visit rates are compared to produce a statistically valid Visit Lift Index showing exactly what your campaign drove.

Measurable channels

Every Channel Where Your Audience Sees You.

Lifesight store visit measurement covers the full media mix: programmatic display, CTV, audio, OOH, and performance channels, with both pixel and aggregate measurement approaches.

CTV & Video

CTV via household IP-to-mobile matching. YouTube, Facebook, TikTok, and programmatic video via pixel or API. Post-click support for YouTube and Facebook.

Display & Programmatic

Full programmatic display measurement via Lifesight pixels across open web, app, and desktop. Publisher-direct display via InMobi, Yahoo, News, eBay, and others.

Audio

Programmatic audio across premium publishers via DV360 and The Trade Desk, including Spotify, Acast, and Nova.

Out-of-Home & DOOH

Static and digital OOH from media owner plans or verification partner reports. Programmatic DOOH via TTD, Vistar, and Hivestack. OOH audience detection via location intelligence.

Search & Performance

Post-click measurement for Google Search, Native, and Facebook CPC campaigns. Full cost-per-visit reporting alongside impression-based store visit metrics.

Pixel & Aggregate Modes

User-level pixel measurement for granular attribution and retargeting. Aggregate (modelled) measurement for privacy-first incrementality studies. Both approaches available per campaign.

Proven Results That Speak For Themselves.

Read full case study

11%
Higher revenue

11.7
Lower ad spend

“Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI.”

Gunter Neeb
Head of E-Commerce

Read full case study

5%
Lift in retail sales

95%
Accuracy confidence

“For the first time, we could see the real impact of CTV on retail sales, not just what we hoped it was driving.”

Ashvin Melwani
CMO & Co-founder

Reporting & insights

Everything You Need to Prove and Improve Media ROI.

The Lifesight store visit dashboard delivers actionable analysis across every dimension of campaign performance, from channel-level uplift to individual store visit patterns.

Visit Lift Index
(exposed vs. control)

Cost per visit by
channel & format

Store visits by day-of-week
and time-of-day

Individual store visit
analysis

Visitor audience demographics
& segments

Creative and publisher
visit breakdown

Visit Lift Index
(exposed vs. control)

Cost per visit by
channel & format

Store visits by day-of-week
and time-of-day

Individual store visit
analysis

Visitor audience demographics
& segments

Creative and publisher
visit breakdown

Average store
dwell time

Lead time from exposure
to visit

Distance from home /
work travelled

Store visitation patterns
& frequency

Visit Conversion Index
per 1,000 impressions

Real-time in-flight
optimisation via DSP API

Average store
dwell time

Lead time from exposure
to visit

Distance from home /
work travelled

Store visitation patterns
& frequency

Visit Conversion Index
per 1,000 impressions

Real-time in-flight
optimisation via DSP API

Frequently asked questions

Why is it important to connect store visits to marketing efforts?

Many purchases happen in stores, not online. By connecting online campaigns to in-store sales, marketers are able to prove the impact of their advertising efforts clicks. By measuring foot traffic generated by marketing campaigns, brands can optimize budgets, improve campaign performance, and make data-driven investment decisions.

How does Lifesight measure store visits?

Lifesight combines location intelligence, marketing data, and advanced measurement models to connect media exposure with real-world store visits. This provides marketers with accurate insights into which campaigns drive offline customer engagement and business outcomes.

Which marketing channels can drive measurable store visits?

Lifesight helps measure store visits influenced by paid search, paid social, display advertising, video, Connected TV (CTV), Digital Out-of-Home (DOOH), influencer campaigns, and other online and offline marketing channels.

What is the difference between store visit measurement and online attribution?

Online attribution measures digital actions such as clicks, sign-ups, and purchases. Store visit measurement tires physical visits to retail locations to marketing exposure. Together, they provide a complete view of marketing performance across online and offline customer journeys.

Can store visit measurement improve marketing ROI?

Yes. Store visit measurement identifies which campaigns generate real foot traffic and offline conversions, enabling marketers to invest more in high-performing channels, reduce wasted spend, and improve overall marketing ROI.

Prove Which Media Moves People.

Book a demo to see Lifesight store visit measurement in action for your channel mix and store network.

Book a Demo