Say hello to the next revolution in decision-making

Causal AI delivers insights that go beyond predictive modeling, enabling you to understand the real drivers of your marketing performance

placeholder.64a11a06 - Lifesight

Traditional MMM is slow, expensive & inaccurate

How much of your budget is being wasted on ineffective channels?

What if you’re underinvesting in your most impactful marketing activities?

How can you justify your marketing spend without clear insights into channel effectiveness?

Holistic marketing effectiveness insights made easy

Quantify the performance of every marketing channel, including online, offline, and emerging media

Understand the true marketing effectiveness across all channels 1 - Lifesight

Full-funnel, cross-channel insights

Get a complete view of your marketing’s effectiveness.

  • Measure the true contribution of every channel, not just digital, for a complete understanding of what’s driving sales.

  • Optimize your marketing mix by identifying the most effective channels and allocating spend accordingly.

  • Break free from last-click attribution and get a comprehensive view of the customer journey.

Incorporate internal and external factors

Account for factors beyond marketing, such as seasonality, macroeconomic trends, and competitive activity

  • Understand how external factors influence your marketing performance, allowing you to adjust strategies in response to market shifts.

  • Factor in seasonality and competitive pressure when analyzing marketing effectiveness.

  • Improve forecasts and strategic planning by accounting for broader market conditions.

Understand the true marketing effectiveness across all channels 1 - Lifesight
Understand the true marketing effectiveness across all channels 1 - Lifesight

Understand channel synergies & interactions

Measure individual channel performance but also reveals how different marketing channels work together, providing insights into cross-channel synergies.

  • Identify synergies between channels, maximizing your overall marketing effectiveness.

  • Understand which channel combinations drive the best results, allowing you to optimize your multi-channel strategy.

  • Make more informed decisions about where to allocate budget based on cross-channel performance.

Generate optimization recommendations

Get data-driven recommendations for optimizing your marketing budget by identifying diminishing returns and high-impact channels.

  • Avoid over-investing in channels that have reached the point of diminishing returns.

  • Ensure every marketing dollar is spent effectively by allocating budget to the highest-impact activities.

  • Maximize ROI by continuously refining your budget based on MMM insights.

Understand the true marketing effectiveness across all channels 1 - Lifesight