AI-powered unified marketing measurement

Switch to better measurement.

Lifesight enables you to plan, forecast, and optimize your marketing with an AI-powered platform that ensures you achieve your goals precisely and predictably. Make confident, data‑backed decisions that drive real growth.

Start free for 30 days

Why choose Lifesight?

Features

Lifesight

Generic
MMM Tools

Generic
Attribution Tools

Generic
Reporting Tools

Unified Full-Funnel Measurement

Offline & Online Media Measurement

Incrementality Intelligence

Identifying Optimal Spend Levels

Budget Optimization

Causal Discovery & Validation

Incrementality Testing (Experiments)

KPI Forecasting

Unified Reporting

Native Data Warehouse

Time to Value (Insights, Decisions & Actions)

Unlimited Usage

Automated Data Refresh

No-Code Setup

Dedicated Account Success Manager

Model Calibration Support

Free Guided Onboarding

Privacy Compliance

Data Security

Pilot Program

AI Agents

Get a Demo

Why choose Lifesight?

Features

Lifesight

Generic
MMM Tools

Generic
Attribution Tools

Generic
Reporting Tools

Unified Full-Funnel Measurement

Offline & Online Media Measurement

Incrementality Intelligence

Identifying Optimal Spend Levels

Budget Optimization

Causal Discovery & Validation

Incrementality Testing (Experiments)

KPI Forecasting

Unified Reporting

Native Data Warehouse

Time to Value (Insights, Decisions & Actions)

Unlimited Usage

Automated Data Refresh

No-Code Setup

Dedicated Account Success Manager

Model Calibration Support

Free Guided Onboarding

Privacy Compliance

Data Security

Pilot Program

AI Agents

Get a Demo

One platform that gets you the answers you need to hit your marketing goals

Move from data to decisions quickly with actionable AI-powered insights.

Unlock causal insights beyond attribution

Traditional attribution models miss causal impact, whereas Lifesight uses causal MMM and experimentation to measure incrementality, revealing the true contribution of all marketing tactics across online and offline channels.

Accelerate your measurement

Simplify your unified measurement adoption with Lifesight’s 30-day free evaluation and 12-month pilot, backed by world-class marketing science and dedicated customer success teams.

Seamless migration program

Already using Haus? Migrate seamlessly to Lifesight UMM & get up to an additional 4 months at no extra cost.

See Lifesight in action

Try our interactive product tour to explore key features & see how Lifesight helps you make better marketing decisions.

Take a Tour

Measure Full-Funnel Contribution

Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.

Eliminate guesswork with evidence-backed insights
Track true causal impact of both online and offline marketing efforts
Optimize campaigns in real-time using incrementality and causality insights
Future-proof your strategy with a cookie-free approach, meeting privacy demands

Know how

Drive Planning, Forecasting, and Optimization

Achieve your marketing goals with predictability & confidence with AI-powered insights.

Optimize media investments with AI-driven insights to allocate budgets effectively
Simulate goal-based scenarios to forecast outcomes and stay on track
Optimize campaigns in real-time using incrementality intelligence

Know how

Drive Planning, Forecasting, and Optimization

Data Centralization and Operationalization

Simplify data management to fuel precision and strategy in marketing.

Unify data sources to break down silos for real-time insights.
Automate data management, freeing your team from routine tasks.
Future-proof your strategy with a cookie-free approach, meeting privacy demands

Know how

See why companies rely on Lifesight for growth

Ecommerce

“As a DTC brand with complex omnichannel marketing, we always struggled to know how out CTV ads were impacting digital conversions. But not anymore…”

23%
increase in iROAS

18%
increase in total revenue

– Marketing Director, DTC footwear brand

Retail

“With seasonal fluctuations and increasing competition, we needed to maximize every marketing dollar. Lifesight gave us the insights to confidently shift spend between digital and traditional channels.”

16%
increase in branded search

48%
increase in iROAS on-season

– Brand Strategy Manager, Retail Chain

Travel

“Our ticketing partnerships were always difficult to measure accurately. Lifesight’s MMM finally gave us visibility into the full customer journey by connecting all the dots between offline and online ads.”

17%
increase in booking from partners

29%
lift in counter transactions

– Acquisition Manager, Online Travel Agency

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Frequently asked questions

What is Lifesight?

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

How does Lifesight’s platform work?

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

What methodologies does Lifesight use to measure marketing effectiveness?

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Who can benefit from using Lifesight?

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

How is Lifesight different from other marketing measurement platforms?

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

What pricing options does Lifesight offer?

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

How secure is my data with Lifesight?

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

What kind of support does Lifesight offer?

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

How can I get started with Lifesight?

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.

Switch to better measurement.

Why choose Lifesight?

Features

Lifesight

Generic MMM Tools

Generic Attribution Tools

Generic Reporting Tools

Why choose Lifesight?

Features

Lifesight

Generic MMM Tools

Generic Attribution Tools

Generic Reporting Tools

One platform that gets you the answers you need to hit your marketing goals

See Lifesight in action

Measure Full-Funnel Contribution

Drive Planning, Forecasting, and Optimization

Data Centralization and Operationalization

See why companies rely on Lifesight for growth

Seamless integrations to all your data

Frequently asked questions

No time for a demo?

Generic
MMM Tools

Generic
Attribution Tools

Generic
Reporting Tools

Generic
MMM Tools

Generic
Attribution Tools

Generic
Reporting Tools