Where Marketing Measurement Meets Decision Intelligence

Unifiy MMM, attribution, and incrementality into one intelligence platform – so you can see what drives revenue and act on it.

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Ad spend measured causally

Brands trust Lifesight

Avg. lift from better decisions

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Time to insights

Get Real iROAS, Not Platform Claims.

Make the right call on every channel you spend. See the true incremental impact of each dollar so your next move is one you are confident will drive results.

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Practical Frameworks Across Industries to Improve Marketing ROI

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Whitepaper

Your Guide to Modern Measurement – the Causal Revolution

Modern marketing measurement is evolving. Traditional attribution struggles in today’s privacy-first, multi-channel world.

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Whitepaper

A Playbook for Smarter eCommerce Growth

Discover how enterprise eCommerce brands are moving from revenue-focused marketing to profit-first strategies that drive sustainable growth and align marketing with finance.

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Whitepaper

The 2026 Wellness CPG Marketing Playbook

The wellness industry is rapidly evolving, but privacy restrictions and fragmented platforms make measuring marketing impact harder than ever.

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Meet MIA

Every vendor gave their agents a dashboard to read. We gave ours a causal engine to think with.

Our Marketing Intelligence Agents go beyond summarizing dashboards. They reason from a unified causal foundation, where MMM, incrementality tests, and attribution work together to drive decisions you can defend in the boardroom.

Budget Optimizer
Anomaly Hunter
Scenario Planner

Experiment Designer
CFO Bridge
Creative Intelligence

See MIA in Action

Success Stories

300+ Brands Improved their Measurement

Read full case study

Seidensticker achieves 11.5% higher revenue with 11.7% lower ad spend

11%
Higher revenue

11.7
Lower ad spend

Read full case study

How Obvi Proved CTV Drove Walmart Sales

5%
Lift in retail sales

95%
Confidence in data accuracy

Built for teams that need decisions, not dashboards

For CMOs

“What’s working?” answered with causal proof, not opinions. Unified view across all channels. Forecast-driven planning. Board-ready reporting auto-generated by MIA.

For Performance Teams

Optimize budgets based on what’s actually incremental. Campaign-level causal insights. 1-click optimization to your ad platforms. Anomaly detection that catches what you’d miss.

For Finance Leaders

Marketing numbers you can sign off on. Incremental revenue. Payback periods. Profit contribution. All in P&L language. Auto-generated. Auditable.

For Agencies

One methodology across your entire client portfolio. Standardized measurement. Multi-client platform. Prove agency value with causal evidence, not platform reports.

Frequently Asked Questions

What is the difference between causal attribution and regular attribution?

Traditional attribution assigns credit to touchpoints based on correlation, it doesn’t tell you what would have happened without that touchpoint. Causal attribution uses statistical experiments and holdout groups to measure the true incremental impact of each channel. The result: you see which channels are actually driving new revenue, versus just claiming credit for purchases that would have happened anyway.

Does Lifesight work without third-party cookies?

Yes. Lifesight is built for a cookieless world. Our causal MMM and incrementality testing methodologies are based on aggregated, privacy-safe data and they don’t rely on individual user tracking or third-party cookies. This makes our measurement approach more durable and accurate in today’s privacy-first environment.

What channels does Lifesight support?

Lifesight supports 100+ channels including paid social (Meta, TikTok, Snapchat, Pinterest), paid search (Google, Microsoft), programmatic, CTV (Roku, Amazon), email, affiliate, organic, and offline. Our Unified Measurement OS gives you one view across all channels.

How does your platform use AI?

Our AI lives in MIA – the Measurement Intelligence Agent built into the Lifesight platform. MIA lets you ask plain-English questions about your marketing data (“which channel has the best iROAS this month?” or “what happens if I cut Meta spend by 20%?”) and get instant, data-backed answers, budget reallocation recommendations, and anomaly alerts without needing a data science team.

On privacy: MIA operates entirely on aggregated, anonymised data. It never processes individual user identifiers, doesn’t rely on third-party cookies, and is fully compliant with GDPR and CCPA. Your data is used only to power your own insights — it is never shared with or used to train models for other customers.

Unified Measurement OS